About
Product designer and team lead with 13 years of building and improving products for people to enjoy. I thrive in environments that want to build great software. I specialize in creating intuitive, user-centered designs that solve complex problems and enrich our day-to-day lives.
I’ve had the opportunity to design for challenges in education, mapping, health, money, work and play. I’ve had the pleasure of working with a range of clients including, Instacart, Tripadvisor, Citizen, YouTube Gaming, Amazon Blumhouse, Keurig, Pantene, Insomnia Cookies, and some successful and many early-stage startups that aren’t around anymore.
Work Experience
・Established the initial beta product vision and visual tone.
・Provided design leadership, streamlining processes and integrating best practices from 0 to 1.
・Conducted user research, validated features, and prioritized product roadmap.
・Led design and strategy across a cross-functional team to manage, unify, and maintain internal storefront design system.
・Led internal research to validate strategy and vision.
・Managed design and product of a 5 person engineering team to build internal tools to power the e-commerce platform
In late 2019, I founded Eddy with the mission to build tools for teachers and support them as creators. I worked with my co-founder and a small team to create a marketplace for teachers to sell at-home project-based learning to preschool parents. I led the design across the full brand and product. The mobile projects are designed as instructions for parents to guide their preschooler away from a screen and start anytime. My role consisted of the traditional set of founder responsibilities: Managing investment to support our team, vision setting, creating product definition, fundraising, and company leadership.
Led and scaled a new map design across the Tripadvisor ecosystem in over 400 cities across 70 countries worldwide. Responsible for conceptualizing and executing efforts of the global map UI and data styling. Part of an internal team that led Tripadvisor's social redesign. Led initial strategy, discovery, analysis, and design. Managed the end-to-end process and execution of a team of 3 product designers focus on all aspects of a user's profile.
・Led the expansion of the native product to web and pivoted the product thinking from a focus on local discovery, to travel.
・New web platform and SEO traffic, increased MAU by 700%.
・Part of the executive team that led the 2016 acquisition to TripAdvisor.
Co-founded local search and discovery iOS app. Led end-to-end product design and management. Managed initial angel investment to support a team of 5 employees for 3 years. Managed time between co-founder tasks of sales, marketing, and account – while leading the micro and macro design details of the product.
Side Projects
Play to earn chess on Solana
Chess is the most popular game in the world with 605MM players. Chess Mafia lets you play chess for sol and buy NFT skins to customize your board and pieces. Over ten days and a small team of 3, we drafted a PRD, full end-to-end product design, roadmap, and an MVP for the Ignition Global Hackathon. We advanced to the final pool of submissions and received an honorable mention from the judges.
Social investing uniting retail knowledge
Jonah builds on the crowd-driven momentum of retail investing, uniting and organizing investors on one platform to turn the collective into a community. I worked with the founding team and designed the first version of the iOS app and complete end-to-end experience. Partnering with the team, I created flow charts, wireframes, and final visual designs to bring the vision to market.
Billiards meets air hockey
In 2017, I had the idea of a simple mobile game that mimicked billiards and air hockey. Together with co-founder Adam Eskreis, we worked on the side project and brought the mobile game to market within a month. I led the Product Design, Creative Direction and Marketing. We have since moved away from maintaining the product. View the now open source project below.