Lead, manage and produce work to support Venn Apps Enterprise professional services, end-to-end product development, design operations and brand communications.

Enterprise solutions & management

• Develop and maintain relationships with 20 different global clients, fulfilling their mobile app asset management needs, app feature improvements and quality assurances.
• Designed, produced and launched over 15 different shopping apps with bespoke features such as product raffles, auction and subscriptions, generating over $50 million in app revenue combined.
• Collaborate with client and third-party design teams: share best UI/UX practices for conversion and supervise design/engineering trade-offs to ensure that designs are executable through Venn Apps frameworks.
  -Drive the migration of legacy Enterprise customers onto MVP to reduce ad hoc app asset management.

Operations

• Support and train all designers, product manager and engineers regarding design standards, knowledge sharing of product’s JSON configurations and internal toolings.
• Nurture design operations by introducing app management roster and documentation of internal toolings.
• Drive standardisation between iOS and Android design and configurations.

Product Design

• Define and scope product requirements, define information architecture and design MVP.
• Design Hi-fidelity designs of all MVP designs

Brand Communications

• Work closely with founders to define and execute the launch of Venn Apps rebranding in accordance with the launch of the MVP, website redesign, sales and marketing materials.

As part of the design team, I art directed and produced over 500 unique web pages for one of the world’s most luxurious hotel chains, Jumeirah.

An introduction to London's advertising scene, I got to work on a pitch and briefs for Morrisons.

After graduating from design school, I had a great opportunity to do my dream internship where I worked closely with incredible talent and brands.

From participating in crazy idea generation sessions, executing mock ups and preparing presentation decks and key visuals for brands like Nike, FrieslandCampina and Singtel.

My first ad agency gig where I got to dabble with mainly print and a bit of social for brands like SUTD, MARIGOLD and CIMB BANK.

Work includes idea generation, execution of key visuals, visual concepts and artworking.

Project: SKATEMARKET (Bronze)

Project: Almost Home (2 Gold, 3 Silver, 3 Bronze)
Category: Advertising, Film & Photography

Specialised in Advertising, I was lured into the world of digital communications and art direction. I learnt the fundamentals of visual communication: how to think and communicate ideas using graphic design, film, photography and code.