About
A designer who crafts solutions for visual communication.
Currently freelance @ Argo Labs.
Work Experience
worked alongside the co-founder to develop the first visual identity for the AI startup.
we designed a logo, word mark, and business cards.
first design hire to join Argo Labs.
Clients: FujiFilm, Kinship, SAP
worked closely with the founding partner to manage clients/studio practice.
collaborated with the design team to define brand naming, positioning, personas/audiences, and consumer/client journeys.
participated in design critiques to inform brand strategy.
supported lead product designer with ux/ui research and user interviews.
Projects
Argo Labs is an AI startup that builds AI-powered phone answering solutions for restaurants. Alongside the co-founder Bella, we designed the first visual identity for the early stage startup.
The visual identity uses a geometric logo in the form of the letter A to communicate the brand name across all interactions.
A self-initiated rebrand for the annual book fair Bogforum at the Bella Center in Copenhagen, DK.
The rebrand's playful system is created in order to attract a younger audience — particularly for readers under the age of 18.
A kinetic typographic motion animation I built based upon the 99% Invisible episode On Average.
Length 0:44
Side Projects
A collection of findings and inspirations during my design semester in Copenhagen, DK. The visual journal explores composition, hierarchy, typography and foundations of design thinking. Print material collected throughout Denmark and the Netherlands.
Education
Spring Semester