Currently taking the "Learn Python 3" and "iOS Developer" courses on Code Academy.
About
Analytically driven digital marketer with 15 years of experience who enjoys exploring the intersection of product/service marketing, advertising, and technology.
Work Experience
Overseeing the digital marketing team at Synovus, developing best practices and means to improve the current digital marketing process and standards.
- Working internally with other departments and lines of business to ensure that we can deliver top-notch campaigns that provide valuable insights into the business
- Managing digital marketing efforts tied to customer lifecycle and growth across all digital channels
- Leading a team that manages platforms tied to the Synovus website, e-mail marketing, paid advertising, SEO, and social media
- Improved tagging, tracking, and reporting for a more robust analytical view of channel performance
- Managed MarTech stack evolution, integration, and process for B2C & B2B sides of the bank
Led multiple teams made up of display and video performance managers, ad ops specialists, and designers who controlled the day-to-day needs set forth by the client base and the high volume of active campaigns.
- Dictated scaled operating procedures/processes and client media strategy within the team to ensure top efficiency and top performance across client campaigns - creative design through campaign execution and reporting
- Improved and refined the advertising and technology product set to face competitive and market headwinds
- Educated customers and internal departments on the display/video product offering and best practices in the programmatic media landscape
Trained and managed a team in charge of media for all Ritz-Carlton properties in the Americas, Caribbean, and Canada. While at MEC, the team grew to service many other Marriott brands, including the EDITION properties.
- Participated in a full Ritz-Carlton brand emersion, supporting future openings and brand positioning in target markets
- Planned, implemented, and optimized interactive digital & print media campaigns for The Ritz-Carlton and Marriott properties within US and international markets
- Assisted in developing proper procedures internally to plan, buy, and analyze/report on media campaigns and performance
Gained valuable knowledge of the planning, execution, and analysis of digital media strategies for clients in a broad spectrum of categories - eCommerce, financial services, entertainment, non-profit, and technology.
- Planned, implemented, and analyzed interactive media campaigns in paid search, display, and social that met clients performance goals
- Established a deep understanding of trafficking online media campaigns and vast knowledge of tagging, tracking, analytics, testing, and optimization
Education
Certifications
Paid search, display advertising, and analytics