About
I’m a human-centred product designer with 15 years of experience spanning agencies, startups, and Fortune 500 companies. Based in London, I have a proven track record in transformations and advance design-thinking at an organisational level, embedding user-centred methodologies to deliver impactful, scalable solutions.
My work spans the design of digital products, services, with expertise in helping startups go to market, launches enterprise-level solutions, and simplifying complexity. I’ve had the privilege of collaborating with some of the world’s leading brands, delivering innovation across industries and rethinking the way people interact with technology.
I’m deeply passionate about sustainability, ethical design, ethical AI and impact of AI across the creative industry. My focus is always on creating meaningful, human first experiences that drive progress.
Expertise:
• Human-centred experience design (UX)
• Creating intuitive user interfaces (UI)
• Prototyping with Figma and HTML
• Visual storytelling through design
• Product strategy and vision
• Scalable design systems
• Strategic product consultancy
• Building and mentoring product design teams
Work Experience
Led the charge on product design initiatives, weaving together product strategy, design and UX in self-owned fast-paced agency working in fin-tech, med-tech, start-up and corporate environments.
Some Clients
Wayfair · Brewdog · Canary Wharf Group · Made Thought · Ecologi · Bttr Studio · Ziina Bank (UAE) · Estrid · Noë & associates · Nimbi
Led product development and design at a groundbreaking AI Spatial-tech startup, specialising in AR and VR technologies. My strategic guidance focused on R&D, significantly advancing the startup's innovative trajectory and facilitating its growth through product, with $34.4M raised to date.
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Established and developed a product team, successfully recruiting and nurturing top talent.
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Responsible for product vision across Mobile, AR and VR
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Guided the product design process from initial concept and research through to final hand-off to engineering, incorporating design thinking principles to ensure innovative, user-centred solutions in traditional browser, mobile, and AR/VR applications.
In this dynamic UI/UX design lead role, I partnered with top advertising clients such as Samsung and Coca-Cola, crafting wireframes, high-fidelity interfaces, and prototyping complete experiences for B2C and Fyber's B2B ad tech platform. My work contributed to building robust partnerships, nurturing Facebook mobile platforms, paving the way for Digital Turbine's $600 million acquisition of Fyber.
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Created physical and digital prototypes wireframes, high fidelity interfaces, and prototyped the end-to-end experience for both client ad units and Fyber’s B2B ad tech platform for Facebook.
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Articulated product vision validated with UX audits and user research.
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Established Fyber’s ad partnership monetization art department.