Brand & Digital Designer

Chartwell is a global operations consultancy firm. They deliver rapid, remarkable and sustainable productivity gains for manufacturing leaders.

The team at Better created a powerful Brand Strategy with new messaging to enable them to challenge bigger competitors. As Lead Designer, I was challenged with creating a refreshed visual identity to accompany this. This included a visual concept, typography, colour, grids and layout system.

The core idea is built around a simple visual metaphor, The Defining Edge, to represent Chatwell's ability to reveal untapped potential.

Chartwell Rebrand

Design and front-end development for a new portfolio site that allows me to easily showcase my work.

It was built using [Astro](https://astro.build/) and [Sanity](https://www.sanity.io/). Animations utilise [Motion](https://motion.dev/).

Matthew Goodyear

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