About
A seasoned UI designer with a passion for crafting seamless user experiences. With a career spanning over 17 years, I have honed my skills through diverse projects across industries ranging from B2B SaaS and publishing to e-commerce and sports betting
Projects
Side Projects
PWDb (PWAD Database) is a NextJS application that helps players search for custom WADs from various sources around the DOOM community.
A simple NextJS application that allows people to create a custom avatar of their London Marathon race bib
Work Experience
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Led design efforts from inception through early stages to Series A funding at Zapnito
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Founding designer of the Zapnito platform, evolving it from an expert marketplace to a robust enterprise community platform
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Implemented a comprehensive design system utilised across all platforms and tools
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Developed and maintained company websites to align with the evolving business landscape
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Delivered customised design solutions to clients in partnership with customer success team
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Collaborated with marketing director on a rapid in-house rebrand executed within 3 months, launched in early 2024
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Provided sales support by creating mockups that contributed to securing £300k new ARR in 2023
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Led UI Engineers in migration from Silverlight to HTML, CSS & Javascript
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Created trading tools for live sports spread betting
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Implemented SSLN design system using Bootstrap
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Revamped commercial website using Wordpress
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Redesigned corporate website for the group
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Led design of pharma intelligence platform, Datamonitor Healthcare
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Revamped leading legal research platform, i-law
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Established internal labs to experiment with emerging web standards alongside engineering teams
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Digitised legal newsletters into digital products
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Redesigned Banking Technology Fintech magazine
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Front-end designer for dotDigital's new e-commerce platform, dotCommerce
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Designed stores for top brands like USN, Pineapple Dance Studios, Rodial, and more
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Integrated Zendesk with dotCommerce to enhance customer support efficiency
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Developed e-commerce best practice wireframe templates as a foundation for design projects
- Freelance designer, working with a range of clients including Sainsbury's, Objective Media Group, Clout Communications, and Old Westminster Citizens'
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Developed a customized client portal for the local NHS trust to facilitate communication with the commercial law team
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Collaborated with Red Ant Design to enhance and extend the company website
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Designed and developed company website
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Created landing page for Crusaid's annual Walk for Life, now incorporated into the Terrence Higgins Trust
Certifications
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Conducting UX Research and Testing Early Concepts
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Foundations of User Experience Design
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Creating High-Fidelity Designs and Prototypes
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Building Dynamic User Interfaces
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Designing a User Experience for Social Good
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Building Wireframes and Low-Fidelity Prototypes
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Starting the UX Design Process: Empathise, Define, and Ideate