Matt Felten

Design & Code in Los Angeles

2024 — Now

Led design for core platform teams, including design systems, access control, user management, and reporting, ensuring consistency across 7+ enterprise SaaS applications.
Partnered with Product and Engineering leadership to drive quarterly & annual planning, capacity strategy, and prioritization frameworks, increasing alignment and execution speed.
Reinvigorated the design system initiative, accelerating time-to-market and standardizing UX across products, reducing redundant design work by 30%.

2022 — 2024

Built and led a cross-functional Product Design and Frontend Engineering team, scaling to 8 designers and engineers.
Established and maintained design system libraries and collaboration processes, improving consistency and efficiency across teams.
Led design and development efforts from beta launch to general availability for the company’s flagship product, driving X% increase in adoption.
Spearheaded new internal tooling initiatives, reducing manual work and unlocking 20+ hours of employee efficiency per month.

2021 — 2022

Owned and evolved the enterprise-wide design system, partnering with Product, Engineering, and Design teams to improve usability and accessibility.
Led a team of design technologists and frontend engineers, developing React & TypeScript component libraries to streamline UI development.
Defined and implemented scalable processes for design system contributions, user testing, and analytics tracking, increasing adoption by 70%.
Enhanced product design workflows, driving 30% improvement in team efficiency and product velocity.

2019 — 2021

2018 — 2019

2017 — 2018

Led the end-to-end design system initiative, ensuring consistency across Product, Marketing, and Engineering teams.
Built reusable Figma, Sketch, and React component libraries, improving efficiency across the design and development lifecycle.
Spearheaded a company-wide rebrand, managing the website rollout and testing while maintaining design consistency across all customer touchpoints.
Introduced design principles, review cycles, and sprint workshops, driving alignment and design team efficiency.

2015 — 2017

Led the design team, defining design review processes, interface guidelines, and collaboration workflows to standardize UX across web hosting products.
Designed and launched new user interfaces for account management, onboarding, and hosting services, driving a 12% increase in conversions.
Managed a team of 6 designers, establishing hiring and training processes to scale team capabilities.
Partnered with Marketing and an external agency to execute a brand refresh, overseeing implementation across all product touchpoints.