• Designing award-winning digital products and services, ensuring high strategic and visionary concepts for a wide range global brands likes LG Electronics, Mastercard and GN Resound.

• Responsible for creating UI/UX design, developing visual directions and design systems, turning complex ideas into seamless user experiences that engage users and move metrics.

• Collaborating with clients/stakeholders, user researchers, business designers, and engineers to deliver strategic design projects and product launches.

• Researched new problem spaces, created and validated prototypes and concepts with users, and helped clients adopt a human-centric approach to product design.

• Reimagined the onboarding experience for one of Denmark's largest banks SAXO, improving completion and retention rates.

• Leveraged user insights to deliver and refine clear product strategy through storytelling and stakeholder collaboration.

• Articulated product vision though flows, prototypes, high-fidelity visuals, and motion elements.

• Collaborated with engineering and product teams to deliver in Sitecore.

• Led the digital implementation of a major rebranding project + redesign of the main website for Denmark’s third-largest university The University of Southern Denmark.

• Developed three distinctive interaction design concepts in close collaboration with stakeholders, professors, and students to ensure user adoption and high effectiveness of the system.

• Defined the information architecture, and navigation patterns, and designed the component library, adopting the brand guidelines into a digital user experience and unified UI library - all in cross-collaboration with a development team.

• Designed, and shipped new features and optimizations for the web-based and the Android + iOS app at the Danish travel search engine start-up Momondo.com.

• Responsible for designing and defining the user experience of sign-up, log-in, and the user profile.

• Responsible for improving the app experience of hotel booking, increasing user engagement.

• Collaborated closely with research, marketing, and development.

As part of my bachelor studies I was an intern at e-Types, an award-winning danish brand agency. I worked on projects for clients such as Sanoma, Nykredit, The Metro, The Danish Education and Research Ministry and Maersk, creating websites, branding, campaigns and motion and video for outdoor display and conferences.