Mathias Laurvig

Mathias Laurvig

Sr. Product Designer at Intuit in Mountatin View


Hi 👋

I'm Mathias; a senior product designer and thoughtful collaborator. I help influence strategy and product direction while also leveraging my design craft and expertise to ship high quality products. I’m a strong believer in the power of smart, playful, and curious teams.



Nykredit is one of Denmark’s largest banks and mortgage providers, and, as part of an upcoming public offering, it needed to re-establish its position in the market. With an ambitious digital transformation journey in mind, the new corporate design presents the bank as a service company which is geared to the future. The re-brand is based on the brand idea “one dimension richer”. In order to simplify, sharpen and systematise the brand DNA, new assets were integrated which were able to differentiate the bank visually and inject some life and wit into its communication across branches, social media, the website and the mobile banking app suite.


Work Experience

2023 — Now
2019 — 2023
San Francisco
  • Designing award-winning digital products and services, ensuring high strategic and visionary concepts for a wide range global brands likes LG Electronics, Mastercard and GN Resound.

  • Responsible for creating UI/UX design, developing visual directions and design systems, turning complex ideas into seamless user experiences that engage users and move metrics.

  • Collaborating with clients/stakeholders, user researchers, business designers, and engineers to deliver strategic design projects and product launches.

  • Researched new problem spaces, created and validated prototypes and concepts with users, and helped clients adopt a human-centric approach to product design.

2016 — 2019
Copenhagen, Denmark
2015 — 2016
  • Reimagined the onboarding experience for one of Denmark's largest banks SAXO, improving completion and retention rates.

  • Leveraged user insights to deliver and refine clear product strategy through storytelling and stakeholder collaboration.

  • Articulated product vision though flows, prototypes, high-fidelity visuals, and motion elements.

  • Collaborated with engineering and product teams to deliver in Sitecore.

2015 — 2016
  • Led the digital implementation of a major rebranding project + redesign of the main website for Denmark’s third-largest university The University of Southern Denmark.

  • Developed three distinctive interaction design concepts in close collaboration with stakeholders, professors, and students to ensure user adoption and high effectiveness of the system.

  • Defined the information architecture, and navigation patterns, and designed the component library, adopting the brand guidelines into a digital user experience and unified UI library - all in cross-collaboration with a development team.

2014 — 2015
  • Designed, and shipped new features and optimizations for the web-based and the Android + iOS app at the Danish travel search engine start-up

  • Responsible for designing and defining the user experience of sign-up, log-in, and the user profile.

  • Responsible for improving the app experience of hotel booking, increasing user engagement.

  • Collaborated closely with research, marketing, and development.

2013 — 2014

As part of my bachelor studies I was an intern at e-Types, an award-winning danish brand agency. I worked on projects for clients such as Sanoma, Nykredit, The Metro, The Danish Education and Research Ministry and Maersk, creating websites, branding, campaigns and motion and video for outdoor display and conferences.

Side Projects

Concert Photography Network at LiveShot

I have a passion for music and photography, which led me to create the LiveShot concert photography network in 2007. My photographs have been featured in magazines like and other Nordic news outlets. Additionally, my photos have been used as cover art for albums such as The Raveonettes' "Sometimes They Drop By" and C.V Jørgensen's "Sange fra scenen".