
Mateusz Soja
Product Designer in Kraków
About
I am a Product Designer with some Product Owner experience. I create digital products (for web and mobile) that are user-friendly, build strong brands, and support e-commerce solutions.
In my work, I combine creativity with analytical thinking and Agile methods. I have worked with clients in several industries, including e-commerce, fintech, social media, and B2B SaaS.
Highlights:
◆ Leading projects from early research to launch and ongoing improvements.
◆ Guiding and supporting design teams.
◆ Creating design systems and brand guidelines while improving UX processes.
I am passionate about making intuitive products that solve real problems. I’m looking for new challenges where I can use my skills in design, product management, and Agile.
Contact
Work Experience
◆ Lead a UX/UI design team to build tools for content creators and social media managers.
◆ Plan and prioritize new features (similar to Product Owner tasks).
◆ Set up UX research, run A/B tests, and gather user feedback to improve designs.
◆ Maintain a design system to keep branding and user experience consistent.
◆ Work with analytics and marketing teams to improve the customer journey.
◆ Created UX/UI designs for new social media management features, focusing on ease of use.
◆ Collaborated with developers and business teams to build and test prototypes.
◆ Prepared visuals and presentations to support product decisions and roadmaps.
◆ Designed e-commerce solutions, including wireframes, prototypes, and usability tests.
◆ Helped develop UI guidelines for retail clients.
◆ Worked closely with clients and developers to improve conversion rates and user flows.
◆ Managed product development (backlog, sprints, and roadmap) for a social media analytics platform.
◆ Set priorities based on business needs and user feedback.
◆ Coordinated with design, development, and business teams.
◆ Designed web interfaces for social media analytics and advertising tools.
◆ Created mockups and prototypes, then iterated based on user feedback.
◆ Handled product design, web design, branding, and social media graphics.
◆ Managed full project lifecycles—from creative concepts to final launches.
◆ Clients included: Trendmaker, Promopixel, Hoff, Heritage of Scotland, usługi24, Paradyż, Konar, Mobile Store, and Biovita.
◆ Created social media graphics for Facebook, Instagram, and Twitter.
◆ Developed campaigns and promotional materials for clients in fashion, banking, and sports.
◆ Worked with brands like Carhartt, Simple, 4F, Orsay, Poziom 511, nenukko, Idea Bank, and others.
◆ Helped develop one of the first eCRMs for e-commerce (marketing automation).
◆ Worked on UX/UI design, branding, and illustrations for the early product.
◆ Collaborated with developers using Lean Startup methods.
◆ Designed user interfaces for Facebook and mobile applications.
◆ Conducted usability tests and A/B experiments to improve user engagement.
◆ Contributed to a project that won the Ekomers 2013 award.