Masha Sidorova
Product Designer in Lisbon, She/her
About
I'm a passionate Product Designer and UX/UI expert with over 5 years of experience in e-commerce, B2C, and B2B services.
I've worked on diverse projects across web, mobile web, iOS, and Android platforms.
Whether working solo or with design teams in startups and large corporations, I handle the entire design process from start to finish. My role involves defining problems, running user research activities, sparking innovative ideas, and crafting final designs to bring concepts to life and create exceptional user experiences.
Let's make something valuable!
Work Experience
Lucy in the Sky is US based e-commerce, selling apparel products to Gen Z buyers all across the globe
I developed and applied a data-inspired design strategy for our B2C application and web store.
To do that, I transitioned our design approach to a based on a design system framework. Also, I implemented a research process to ensure our designs were user-centric.
In addition, I established a streamlined developer handoff process, improving the time to market for new features and updates.
This strategy led to several innovative solutions, increasing conversion rates and enhancing user engagement.
Throughout this journey, I collaborated with a multidisciplinary team, fostering effective communication and teamwork. Leading stakeholder presentations, I communicated our design vision, progress, and results, ensuring alignment and support. This cohesive effort led to successful outcomes, solidifying our market position.
eMop is a London-based cleaning company serving cities in the UK and Ireland, offering an app for cleaners and an app and website for customers.
Based on user research, I designed user-friendly and intuitive solutions for customers and created a flexible and accessible design system. I also improved team collaboration and efficiency by orchestrating streamlined design sprints and consistently meeting or beating project timelines.
Qogita is a dynamic startup transforming the wholesale market in Europe and North America. I covered the end-to-end design process, focusing on payment solutions, finance, and logistics. I led a rapid research process, selecting the right methods, conducting brief sessions, and holding knowledge sessions with PMs.
I enhanced user engagement by creating a user-friendly, intuitive interface and transformed design operations by implementing a comprehensive Figma file system.
Our team established a design system for scalable, consistent solutions.
As a result, we expanded our user pool of sellers and buyers.
During my time on the design team, I worked on solutions for sellers, improved buyer's experience, and created a marketing platform from scratch.
Our teamwork transformed SberMegaMarket from a mid-size industry-specific marketplace to a robust e-commerce solution like Amazon, featuring an app and web marketplace with 15+ million users, a platform that accommodates 10,000+ sellers, and marketing tools for both sellers and internal users.
Key projects for sellers included inventory management and warehouse flow. Key projects for buyers included the main page and claims flow.
For the last 11 months in the company, I focused on marketing tools. Together with the devs and product manager, we created a web self-service platform for over 8,000 sellers and internal users. This included tools for building ad campaigns, viewing analytics (dashboards and metrics), creating landing pages (similar to Framer), and managing internal approvals for campaigns, formats, and agreements. We also redesigned Shop-in-Shops, a crucial marketing tool and a significant revenue source for MegaMarket
MTS is the largest mobile network operator in Russia, offering digital apps for work, leisure, TV, media, and financial services.
Starting as a trainee, I had a hands-on project from day one—an API security system—and was trained by senior designers, UX researchers, UX writers, and design managers. After completing a 4-month internship, I became a Product Designer.
As a Product Designer, together with a team of developers and a product manager, I crafted an order management system aimed at replacing several legacy systems and simplifying the workflow for product and support teams.
I was responsible for design and user research and contributed to the existing design system.