About
For over 5 years, Maryjoe has been a strong advocate for the user, especially in terms of usability and accessibility. She uNlizes design thinking and Lean UX to deliver user-centric soluNons swiTly. Maryjoe tackles complex challenges through incremental modular methods, ensuring user needs are considered throughout the design and development process.
Projects
An app that provides real-time access to your child's academic journey at Apex Academy. Stay informed and engaged like never before.
Sendtips harnesses the potential of blockchain technology to empower individuals who lack access to conventional banking services in Nigeria, enabling them to seamlessly utilize crypto like Bitcoin regularly.
Side Projects
An illustration that depicts common interactions that could occur in Lagos, Nigeria
Work Experience
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Conducted qualitative research with 10 participants, uncovering user goals, challenges, and insights. This research directly informed an 80% more precise project problem definition, ensuring the product addressed core user needs.
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Analyzed research findings and formulated "How Might We" questions, leading a brainstorming session that resulted in 12 potential solutions. This collaborative effort helped prioritize features for the Minimum Viable Product (MVP), focusing on the functionalities with the highest user impact.
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Broke down the MVP solutions into modular components and assigned to the team which facilitated efficient design and development.
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Developed the project's design system within Figma, including typography, colors, spacing, and radius tokens. This system streamlined the design process and ensured visual consistency across the MVP.
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Ensured that the high-fidelity UI adhered to the established design systems, user flows, task flows. This contributed to a 90% in user satisfaction during usability testing.
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Collaborated with software engineers to implement accessibility best practices throughout the MVP development process. This collaboration resulted in a website and app that is usable by a wider range of users with diverse needs.
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Built and maintained relationships with clients, ensuring satisfaction, and addressed the concerns they had.
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Identified and pursued business opportunities, clients, and partnerships to expand the company's reach and revenue.
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Ensured that the design work produced by the team were of high standards and aligned with the industry best practices.
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Delegated tasks, deadlines and ensured projects stayed on track.
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Presented design ideas, prototypes, and wireframes to stakeholders at regular intervals. Actively solicited feedback to continuously improve and refine the design process for optimal results.
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Conducted in-depth user research, like interviewing Apex Academy affiliates, to understand user needs, pain points, and overall experience. This valuable data informed design decisions and ensured user-centric solutions.
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Developed user stories, personas, flows, and wireframes to map user journeys and create intuitive experiences for Brandhut's clients. This ensured seamless user interaction and addressed stakeholder needs.
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Created high-fidelity mockups and interactive prototypes to showcase UX concepts for web and mobile applications. This facilitated clear communication of design ideas to stakeholders.
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Provided clear explanations of design decisions and their alignment with business goals through thorough design process walkthroughs. This ensured stakeholder buy-in and a smooth design iteration process.
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Conducted in-depth user interviews with 50+ Nigerian smartphone users to identify key usability issues and feature requests.
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Conducted a thorough competitive analysis of Tecno's key competitors in Nigeria and other African markets, identifying 3 key design differentiators that cater to African user needs.
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Collaborate with local designers and artists to create culturally relevant iconography, color palettes, and typography, resulting in a 5% uplift in brand recognition among Nigerian smartphone users within a year (measured through surveys or brand recall tests).
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Conducted usability testing with Nigerian users to validate design decisions and iterate based on user feedback, aiming for a minimum of 80% usability score before product launch.
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Designed user flows and wireframes for Tecno Mobile applications with a focus on African user needs and preferences, leading to a 10% improvement in task completion rates during usability testing.
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Created high-fidelity mockups and prototypes for usability testing with 30+ Nigerian users.
Volunteering
D21 Century is a dynamic and flourishing design community-based in Nigeria, dedicated to fostering creativity, collaboration and growth among designers. It has been my privilege to actively contribute to this community by organizing impactful design conferences and mentoring aspiring designers.
In addition to organizing conferences, I have embraced the honor of mentoring designers within the D21 Century community. By sharing my expertise, providing guidance, and offering constructive feedback, I have supported the growth and development of emerging talent. It brings me great joy to see their progress, to see their skills develop and their confidence rise in the creative landscape.