![Marta Maria](https://res.cloudinary.com/read-cv/image/upload/c_fill,h_92,w_92/dpr_1.0/v1/1/profilePhotos/cSHJuXihSoTYLU2bKnH0yksvzs72/76d94c34-4713-452c-8dc7-9d604a97d043.jpg?_a=DATAdtfiZAA0)
currently taking the shiftnudge pro ui/ux course
About
Levering my skills in branding, visual design, and UI/UX design, I’ve consistently empowered a diverse range of brands by crafting meaningful and impactful user interactions and experiences. My curiosity and penchant for logical thinking have led me from a graphic design background to digital design projects, and now I'm fully immersed in product design. I’m from Porto, Portugal and on my free time, I like to be with my friends and read while hanging out with my two cats. I’m also learning French: ooh la la.
Work Experience
— Contributed to the UI redesign of the company’s product, Canopy, a AI-powered software to monitor industrial equipment
— Redesigned and maintained a design system in order to increase design consistency and development speed
— Collaborated with developers to implement new product features
— Worked closely with the in-house marketing team to create templates for pitch decks and other promotional materials, bridging the gap between product and marketing
— Consulted on the branding of the company’s product, Veryfront, a platform for web app build and deployment
— After initial consulting period, went to be hired as the only UI/UX designer in the company
— Developed and implemented the design of product features in close collaboration with the company’s founder and creator of the product
— Was in charge of the UI/UX design of the company’s website, creating multiple page versions tailored to different target audiences
— Created pitch decks for investment and funding opportunities
— Created pitch decks for investment and funding opportunities, adhering to and improving upon existing brand guidelines
— Conceptualised and designed all infographics needed to support the storytelling and presentation flow
— Brand consulting
— Created pitch decks for investment and funding opportunities, adhering to and improving upon existing brand guidelines
— Conceptualised and designed all infographics needed to support the storytelling and presentation flow
— Designed social media templates
— Brand consulting
— Led the rebranding projects of 10+ companies. Responsibilities included redesigning visuals and defining the strategy to display the rebrand (e.g. social media, newsletters, short videos)
— Was responsible for 3 customer accounts, autonomously managing communication, content calendars, feedback cycles and deadlines
— Designed 4 websites of different companies
— Designed an app for online shopping
— Designed an average of 50 social media visuals per week for 10 different companies
— Designed various digital and print materials, such as newsletters, animated videos, magazine ads, and billboards
— Selected and designed merchandising items, in line with each customer’s budget
— Started as an intern at the invitation of a university professor, rapidly securing a full-time position at the company
— Created concepts and designs for 5+ customers in various sectors (e.g. retail, IT, cultural events). Deliverables included magazine ads, merchandising, product catalogues for industry events, and billboards
— Was in charge of designing a city guide with 300+ pages, managing the project and the communication with the city council with full autonomy
— Led and managed a team of 6 designers, setting priorities, dividing the workload, and overseeing the execution of promotional event materials
— Was in charge of defining and enforcing visual identity guidelines
— Conceptualised and executed designs for 10+ GrETUA cultural events, such as plays, musical concerts, dance shows, and cinema screenings
— Applied personal illustration style to design custom print elements (e.g. posters, flyers, cultural agendas), successfully adapting them to digital pieces
— Created short animated videos showcasing the cultural agenda, played on the venue’s entrance hall
— Within a year, took on the role of Design Coordinator, on top of communication design tasks
— Responsible for event branding ideation and execution for 3 events
— Designed digital and print materials (e.g. logos, booklets, posters, lanyards, and social media visuals)
Education
Design