About
Versatile product designer with 7 years experience adept at the entire design lifecycle. Successful in crafting intuitive interfaces and engaging user experiences and developing/ maintaining design systems. Diligent and deadline oriented, consistently delivering solutions that exceed expectations, translating ideas into compelling products resonating with target audiences.
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Work Experience
Successfully led the design and implementation of a scalable, multi-brand design system, onboarding of five new brands within a short timeframe and a variety of new features. This involved:
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Collaborating closely with stakeholders to ensure design solutions aligned with both business objectives and user needs.
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Creating a comprehensive design system with hundreds of reusable components, streamlining development and maintaining consistency across multiple brands.
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Designing and launching innovative new features such as the cashier, bonus engine, and registration flows, enhancing user experience and driving business growth.
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Optimising design processes through the use of detailed sitemaps, user flows, and interactive prototypes, resulting in a 50% reduction in design iteration time and improved cross-functional collaboration.
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Delivering high-quality design artifacts including information architecture, wireframes, mockups, and prototypes, effectively communicating design concepts to stakeholders and development teams.
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Collaborated directly with clients to identify their unique pain points and develop tailored solutions that exceeded their expectations
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Implemented a comprehensive website redesign that improved site navigation, enhanced user experience, and aligned with the brand's overall vision. resulting in an average of 36% increase in website traffic and a 8% improvement in online sales
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Deliver high-quality digital design solutions that enhance user engagement and drive business growth
As a freelance designer, I have successfully delivered a diverse range of projects, from branding and logo development to comprehensive website design. My skills extend beyond static design, encompassing motion design, graphic design, and web development. I have a proven track record of creating visually stunning and engaging designs for various clients, including posters, leaflets, banners, and animated graphics. My ability to adapt to different project requirements and deliver high-quality work within tight deadlines has consistently exceeded client expectations.
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Successful rebranding: Led the Internal Communications rebranding project, overseeing design strategy, asset creation, and stakeholder training.
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Successfully led and produced hundreds of assets for the rebranding of Betway's major offers, resulting in significant customer engagement and uptake.
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Demonstrated strong leadership skills in managing large-scale campaigns and guiding creative teams.
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Consistently generated fresh and engaging design ideas that strengthened brand identity and drove customer engagement.
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Produced high-quality design assets for various marketing channels, including web, print, and social media.
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I Fostered creative collaboration by effectively with senior team members and cross-functional departments to deliver exceptional client work and foster a creative work environment.
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I Provided mentorship and guidance to junior designers, encouraging idea sharing and professional development.
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Inclusive Design: Develop accessible and user-friendly interfaces that cater to individuals with hearing loss, ensuring a diverse user base can fully engage with our products.
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Work closely with internal teams to understand business objectives and user needs, incorporating their feedback into the design process.
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Successfully designed and developed a fully functional iOS app that meets the needs of our target audience and delivers a valuable user experience.
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Effective Brand Communication: Produced a promotional video that effectively showcases the app's features and benefits, contributing to increased brand awareness and engagement on our YouTube channel.
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Maintain a cohesive visual language that aligns with Action on Hearing Loss's brand identity, reinforcing our commitment to accessibility and inclusivity.
Certifications
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Greater understanding of the design process: empathize with users, define pain points, ideate solutions, create wireframes and prototypes, test and iterate on designs
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Learn and practice the basics of UX research, like planning research studies, conducting interviews and usability studies, and synthesizing research results
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Apply foundational UX concepts, like user-centered design, accessibility, and equity-focused design