Plug-n-Play Telco – Defining and designing a North Star Experience and a new brand suite of communication tools – so the product teams could implement a b2b platform for better connectivity and services.

• Leading the teams through Customer and Market Research to Digital Product Strategy

• Defining & designing the key CX Moments to inform the product Roadmap.

• Creating a framework to assess (ROI) and gain investment for a Design System team within the organisation

• Re-designed the customer on-boarding experience of the first 90 Days, as well as re-shaped the bank's unique value proposition to deliver on their brand promise in the next 3-5 years.

• Creating a POV for the new operating model, while planting the Design System seed with a robust and suitable Information Architecture for all documentation

• Coaching product teams and contributors to drive the adoption of aligned tools and shared libraries

• Defining better collaboration/process flows

• Detailed Design System Roadmap (and a prioritisation framework)

• Helped define and set metrics to measure impact and progress of the Design System

The Finnish Immigration Service (Migri) asked our team to help them define and develop better ways of working and utilising new technology in the best way possible to take huge leaps and to improve services for all customers in an equal and efficient manner. The vision for the ‘Migri Lab’ (which we rebranded as ‘Inland’ to free the teams to publish and work independently) was to ‘Make public services public again’.

Posti, the Finnish postal service, merged its logistic and business services brand "Itella" into the Posti brand.

As e-commerce and parcel delivery continued to grow, consumers and businesses alike had started to lean on the 
national provider less due to new competition and confusion 
over the two different carriers (Posti vs Itella).

Our small team worked closely with Posti for over a year, from research to strategy and then brand and 
experience re-design (both spatial and digital).

The renewed Posti identity is referencing one my favourite 
logotypes, an old script sign hanging off a postal heritage building in Helsinki, a shape not unlike a ribbon or a string.

We studied the long history of Posti’s use of type and worked with a Finnish foundry to craft a custom font reminiscent of the past, optically scaled with a focus on maximum accessibility.

The parcel symbolism is now at the forefront of the merged identity, and in 2014 the nationwide campaign was launched, reminding the public of the reliable and far-reaching, every person’s Posti.

Outokumpu became the largest stainless steel company in the world following its acquisition of ThyssenKrupp’s stainless steel unit, Inoxum.

Our team’s task was to create a new identity and marketing approach for the company as it merged these two cultures, whose products were used in everything from the tallest buildings to the smallest spoons.

CD: Brian Kaszonyi
Design: Calle Mosander, Marjo Kaszonyi, Jani Sallinen
Moving Image: Aleksi Koskinen

During my stay with HarrimanSteel I worked on the graphic identity of the London Fashion Week, which was housed under one roof in the neo-classical surrounds of Somerset House. It was an opportunity to review the signage and environmental graphics throughout the existing venue and bring ours in line with the London Fashion Week brand, communicating a clear and modern atmosphere with the choice of type, colours, and placement.

From the early stage of concept building to the day of installation, I worked on the way-finding system that consisted of colour-coded floor & wall vinyl, in addition to the posters and banners, making the venue of Designers Exhibition stand out strong from the event alongside it: the catwalk.

CD: Nick Steel Design: Stina Smith, Marjo Loponen, Sean Clarke