About
I'm a Brazil-born product designer crafting experiences worldwide. With over a decade of experience in product design, I believe in a unique blend of creativity, strategic insight, and technical expertise to tackle problems.
My journey in product design involves more than creating aesthetically pleasing products; it involves crafting experiences that enrich and empower users' lives.
Work Experience
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I worked as a senior product designer, where I played a pivotal role in driving design excellence and innovation across numerous high-impact projects and clients. Here’s a summary of my contributions:
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Design and UX Leadership: Led the design and UX for several projects. My role involved collaborating with designers, product managers, partners, and developers, making crucial design decisions, fostering innovation, and solving complex problems.
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User-Centric Approach: I used a user-centric design approach, employing discovery, research, and data-driven insights to create products that increase user engagement and satisfaction. I ensured the solutions aligned with user needs, business objectives, and technical feasibility.
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User Research and Testing: Conducted various user research and testing activities, including A/B testing, user flows, surveys, interviews, usability testing, user acceptance tests, personas, heuristic evaluations, and card sorting. These activities provided valuable insights that informed our design strategies and decisions.
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Prototyping and Concept Development: Developed numerous interactive prototypes and proofs of concept to bring ideas to life, turning abstract concepts into tangible, realistic products.
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Design Systems: Part of the team that developed and implemented a design system used by over 200 designers, ensuring consistency, efficiency, and a high standard of design across all projects
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Crafted and implemented a variety of digital experiences across different products and teams.
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Led design efforts to improve user experiences.
Created and maintained a design system used by over 200 designers. -
Collaborated with cross-functional teams to ensure product consistency and quality.
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Led the redesign of the investment platform
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Conducted extensive user research
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Crafted design system
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Crafted and implemented knowledge management suit and strategy
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Led design efforts to improve user experiences.
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UI/UX designer at an educational startup.
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Created and implemented the visual identity.
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Developed user-centered interfaces to improve the educational experience.