Mariano Latapí Di Carlo
Mexico City
About
I help brands and companies develop creative
strategies for their products, campaigns and
marketing efforts by approaching problems with
fan-centered solutions without leaving business
objectives aside.
For the last 10 years, I have written articles
for printed and digital magazines, organized
music festivals, designed creative campaigns for
consumer brands, and produced original podcasts
and documentaries.
My creative process is heavily tied to the
source material, research, investigation of
cultural background and a deep
understanding of pop culture and niche markets.
Projects
Spotify was finally getting in the podcast
game. They were in a search far and wide
for original concepts they could produce.
Specially about pop culture.
Early 2018 Domino's was ready to release
their new App for take-out service. It
created an opportunity to reach new markets.
The client saw an opportunity in the gaming
community. People who are accustomed to
online payment and microtransactions. All
previous efforts didn't have the best
results.
#DominosPizzaYJuega
After the success achieved with House of
Champions, the client wanted a follow-up
experience. This time for their partnership
with the NFL.
The brand struggled to make an appealing
campaign for NFL fans. They wanted to sell
their branded NFL teams soda drinks to the
growing market of football fans. This
campaign included the design of a tail-gate
type of event for Super Bowl LII.
#HOYTOCANFL #HOYTOCAPEPSI
Since 2015 PepsiCo has been an official
partner of the UEFA Champions League. But
they were struggling to position this
partnership with local soccer fans.
The brief was clear, a marketing campaign
that would generate brand awareness. All
efforts should be around the tournament and
the grand final.
The biggest challenge was to create an
authentic fan experience. We wanted to
replicate the atmosphere of a Champions
League final for fans in Mexico City.
#HOYTOCACHAMPIONS #HOYTOCAPEPSI
#ResidentEvil7Mx
#MXGW
Lotus Juice
Grimecraft
Cylo Style
Yoko Shimomura
The One Ups
Metroid Metal
Royal Corneria Airforce
#VCONCERT2015
Manami Matsumae
DUNGEON
Chema 64
Michiru Yamane
Power Glove
Michiru Yamane
Akira Yamaoka
Power Glove
The Megas
C418
MOON
El Huervo
Mortal Konga
#VCONCERT2014
Jim Guthrie
Disasterpeace
C418
VIRT
The OneUps
Vespeon
Brian Cubria
Astropolaris
#VCONCERT2013
Akira Yamaoka
Disasterpeace
Baiyon
The OneUps