• Designed promotional banners for multiple websites using Photoshop;

• Performed retouching and editing of photos using Photoshop for websites and promotional assets;

• Created marketing assets using Photoshop and Illustrator for both internal and licensed brands;

• Created mockups and wireframes using Adobe XD;

• Created new ideas and concepts for multiple brands;

• Designed social media assets;

• Updated assets with fresh layouts and updated content;

• Efficiently managed and prioritized multiple projects with varying design specifications;

• Presented finalized concepts and ideas to internal clients.

• Incorporated feedback from the design manager and other departments;

• Developed a visual identity for the 2019 Popload Festival inspired by Marcella Briotto's artwork;

• Created the visual identity for various events and festivals, including Popload GIG, New Sounds, Popload Social, and GRLS! Festival;

• Explored innovative ways to enhance Popload's aesthetic identity;

• Produced a wide range of materials for various events, including print ads, digital ads, web banners, internal documents, social media content, newsletters, presentations, playlists, videos, website designs, merchandise, and posters.

• Created promotional newsletters using SendGrid's email platform;

• Created marketing assets for sponsors and partners;

• Collaborated with various departments to create visually appealing signage for venues;

• Ensured consistency in all visual materials and incorporated feedback from other departments.

• Efficiently managed and organized numerous projects with diverse design requirements and deadlines;

• Created visually appealing desktop and mobile interfaces for the reading app and a responsive website for the product and e-commerce.

• Evaluated and adjusted the app based on user feedback.

• Designed and implemented advertising campaigns, presentations, email campaigns, banners, and other marketing materials (digital or printed).

• Created ebooks using Adobe InDesign;

• Participated in collaborative brainstorming sessions to generate fresh and creative product concepts;

• Produced print-ready files for production and maintained a meticulously organized file repository of approved brand assets and production files on the company shared folder;

• Established a new creative direction for the company while remaining true to brand guidelines.

• Increased the overall effectiveness of the team by sharing valuable insights, introducing new tools, and promoting best practices.

• Work closely with various departments to create innovative solutions tailored to their unique requirements.

• Review and approve partner materials to maintain brand consistency.

Provided design assistance for various market variations in European and LATAM markets, including emails, banners, and other digital materials.

• Created and designed marketing campaigns, presentations, e-mails, banners, and other promotional materials (digital or print).

• Collaborated with the Design and Product team to give the website a fresh new look following a rebranding initiative.

• Researched and created innovative website features such as product comparisons, printable product information, customer reviews, purchase protection, a helpful FAQ page, and a convenient shopping list.

• Created eye-catching landing pages to showcase and promote various campaigns, new products, and exciting features.

Professional development

"Ce cheminement est principalement offert aux finissants du programme de francisation du gouvernement du Québec ainsi qu’à toute personne immigrante allophone. Il permet de perfectionner le niveau de français pour poursuivre des études ou procéder à une recherche d’emploi."

Professional development

Website layout (customization of WordPress), book covers, presentations, and other related services for the author Marília Neri.

WordPress customization for website, printed promotional materials, and social media content.

Presentation about event accountability in the classroom (Google Slides)

Banners for website

Development of the website's visual identity, visual assets, and logo

Development of the website's visual identity, visual assets, and logo

Banners for website

GRLS! Festival is a music festival taking place in São Paulo, Brazil.

It is a festival that features only female performers, both headlining and support. As well as musical performances, there are also talks lead by various women across the weekend.
The 2020 edition occurred on March 7 and 8.

What I did: 
Development of visual identity. Layout for digital, print, and signage materials.

Popload/Time for Fun group is one of the main Brazilian production companies

What I did:

• Layout for digital, print, presentation, merchandising, and signage material for the promotion of the Popload events.

Popload Festival is a one-day event taking place in São Paulo, Brazil on November 15th, 2019.

What I did:

• Development of visual identity for Popload Festival 2019, based on art created by the artist Marcella Briotto.

• Layout for digital, print, presentation, merchandising, and signage material for the promotion of the Popload Festival and other events.

Social media assets, presentations, emails and signage

GoRead is a digital magazine subscription service.

What I did:

• Designed a responsive website and reading app for mobile and desktop.

• Conducted benchmarking and follow up with developers and managers to identify the most efficient UX/UI design and new features for the app.

• Conceptualized and created marketing campaigns, presentations, e-mails, banners, and other promotional materials (graphic and digital)

• Created brand guidelines and approved material created by partners to keep brand consistency

iba clube was a digital magazine subscription service

What I did:

• Coordinated the Design & UX team: assigned tasks and guided the creation.

• Development of visual identity.

• Layout a responsive web site, mobile interfaces, and promotional material (e-mails, presentations, banners, etc).

• Created brand guidelines and approved material created by partners to keep brand consistency.

• Benchmarking and always contact with developers seeking the best solution regarding UX and UI.

Creation of a visual identity, customization of a virtual store on the Iluria platform, and content for social media platforms for a jewelry brand.

Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world.

What I did:

• Provided design support to the different market variations for European and LATAM markets (emails, banners, and other digital materials)

A fan project created to convince the band to return to Brazil with memes and fans community