One of the most prestigious design schools in the world and the leading design school in Northern Europe. Design BA builds on the ethos of Finnish and Scandinavian design: developing solutions that are human-centred, societally relevant and environmentally conscious.

Led vision project at YouTube Channels, explored wide range of solutions and strategically planned design phase 1. Prepared implementation of a flow on YouTube Search for 10M+ daily users.

Worked with some of the biggest Nordic companies as part of a strategy and design agency. Specialised in digital experiences, creative explorations, and UI design.

Meta Ads & Business
Designed experiences that support app discovery across Meta products. Shipped end-to-end feature on Facebook. Established a long-term project vision that extends into Instagram and Messenger.

Involved at every design stage, from defining early concepts with PMs to the high-level flows and interactions of features, executed on UI design. Proactively contributed to building principles and components of the design system. Redesigned IA to support easy navigation in complex user flows.

Applied research-based principles to drive the design of B2B platform that fully supports client needs to increase user engagement and improve retention. Established an internal design system that facilitates designers' and engineers' work to speed up the development process. Led end-to-end design process in agile teams using creative problem-solving methods to reach product goals and business objectives.

Redesigned B2B platform following design thinking to lift user engagement. Led mobile UX and performance optimisation projects to increase the applicant acquisition rate. Optimised B2C lead generation channels using usability and A/B testing to boost conversion rate. Conceptualised customised job recommendation system to deliver personalised experience.

500+ hours of training with industry-leading mentors; which was designed by experts from companies like Apple and Amazon. Focus on data-driven UX methodology with comprehensive, hands-on training spanning from user research and user journeys to information architecture, wireframing, prototyping and conversion rate optimization. Developed several real-world projects during the course, using software such as InVision, UXPin, and Sketch.

Credential ID 288/SZK/2012

Established a student club for Aalto students interested in UX design. Organized series on landing a job in the design field.