At Keeta, we're redefining cross-border payments. I led the design vision for both our consumer app and B2B platform from the ground up. I collaborated with engineers, legal, and business stakeholders to create user flows, set up scalable design systems, and refine visual detail. Also, spearheaded brand redesign efforts after several pivots, overhauling the website’s visuals and structure to match our evolving identity.
Key achievements:
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Built our consumer app from 0-1: defined visual designs, set up a design system, mapped user flows, and conducted user testing
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Launched a B2B platform: created a smaller design system, worked closely with compliance, and aligned technical requirements with the engineering team
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Updated the brand post-pivot: revamped the website’s look and feel, along with its information architecture
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Developed pitch decks for investors and new business opportunities
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Produced marketing videos in collaboration with a freelance motion designer, including scriptwriting and storyboarding
