About
Within my practice I apply ‘creative thinking’ in the form of strategy, design and creative direction for projects oscillating between monetized realities and humanized alternatives.
Work Experience
I’m supporting the creative studio by collaborating with different stakeholders in the company, managing a design team and guiding our creative brand efforts.
Co-founder of DA, a mutual creative practice for those who seek any amount of impact on the world around us.
During this time I’ve worked with A24 Films, adidas, Coinbase, Airbnb, Raf Simons, Droga5, Calvin Klein and SPACE10 amongst others.
At Random Studio I worked for Raf Simons' iconic label and helped translate his vision across multiple touch-points for his tenure at CALVIN KLEIN and collaborations with Fred Perry. Here I also worked on a product we developed for PVH, a digital showroom that streamlines the B2B buying process and reduces sample waste. Which after the initial setup by our team, turned into startup HATCH, now Stitch.
Being one of the first designers out of the NYC and LA office and helped MediaMonks expand their global office network in North America before returning back to Amsterdam. Advancing to more senior design roles over time working for Adidas, Ray-Ban, and Google among others.
During this time I worked for several digital and advertising agencies like Tribal DDB, Blast Radius and MediaMonks.
Designing award-winning websites in the Flash era