About
I apply 'creative thinking' through creative direction, design, and strategy to inspire growth and innovation. From ideation to implementation, I serve as a bridge and catalyst between stakeholders, talent, and execution.
Work Experience
As creative director I’m collaborating with different stakeholders across the company, leading our in-house brand team and guiding our marketing efforts.
Co-founder of DA, a mutual creative practice for those who seek any amount of impact on the world around us.
During this time I’ve worked with A24 Films, adidas, Coinbase, Airbnb, Raf Simons, Droga5, Calvin Klein and SPACE10 amongst others.
At Random Studio I worked for Raf Simons' iconic label and helped translate his vision across multiple touch-points for his tenure at CALVIN KLEIN and collaborations with Fred Perry. Here I also worked on a product we developed for PVH, a digital showroom that streamlines the B2B buying process and reduces sample waste. Which after the initial setup by our team, turned into startup HATCH, now Stitch.
Being one of the first designers out of the NYC and LA office and helped MediaMonks expand their global office network in North America before returning back to Amsterdam. Advancing to more senior design roles over time working for Adidas, Ray-Ban, and Google among others.
During this time I worked for several digital and advertising agencies like Tribal DDB, Blast Radius and MediaMonks.
Designing award-winning websites in the Flash era