• Crafted experiences for DSaaS that leverage AI and Machine Learning to enhance visualization, predictive modeling, and data insights while addressing human-centered and technological challenges.

• Ideated products from scratch and improved features that enable users to automate complex business processes using Qlik Automation (PaaS).

• Designed for Qlik Sense SaaS Mobile App (iOS and Android), focusing on mobile-first principles, web standards, and emerging UI & UX trends.

• Conducted an in-depth analysis of technical constraints and feasibility across multiple devices and platforms, and effectively reduced design debt.

• Developed and maintained the new Sprout Design System documentation for Qlik Sense, collaborating with cross-functional teams.

• Provided advice and support to students all over the world in writing and via video calls on
creating an industry-ready portfolio of project work in line with best practices.
• Guided and encouraged aspiring UX Designers to improve their UX soft skills.

• Designing impactful solutions for diverse clients, from early-stage Silicon Valley startups to Fortune 500 firms.

• Toptal is an exclusive network of the world’s top 3% freelancers with a proven track record and elite industry experience.

• Led design projects, collaborating cross-functionally with the team to identify pain points and improve user experience through design solutions.
• Articulated design decisions with data—strategized and conducted meaningful user research, collected customer feedback, synthesized and presented the findings as design concepts.
• Developed remote UX workshops using user-centred approach methodologies

• Created UX and UI deliverables to ensure that business expectations are successfully met.
• Collaborated closely with team members to conceptualize the design and prototype ideas for implementation on web-based applications.
• Conducted User Research projects to understand user needs and define metrics, testing solutions, and assumptions.

Connected Canadians is a federally incorporated non-profit organization based in Ottawa, with a mandate to connect older adults with free technology training and support.

• Created Interface Designs for Programs and Partnerships with Adobe, Amazon, Deloitte, Capgemini and the National Gallery of Canada.
• Advised on and built digital-first bilingual projects.

• Mentored problem-focused disciplines such as Innovation Management, Agile Principles, Design Sprint and Lightning Decision Jam.
• Mentored time-management disciplines such as Productivity Systems, Prioritization, Focus, Habits, Discipline and Organization.
• Trained professionals for improving productivity management using techniques and tools at Conquer, one of Brazil's most relevant education startups, with students in over 80 countries.

• Led a cross-functional team in a fast-paced creative agency environment, encompassing fields such as user experience, web analysis, planning, research, and web development, utilizing data-driven decision-making to successfully manage multiple tasks and deliver projects on time.

Highlights:

• UX Case Study published by the Observatory of Public Sector Innovation (Paris, France).
• Executed a digital campaign with digital influencers to launch a DNA Test kit with a Return on Investment of 10.54%.
• Improved 16% ROI with strategies in real-time for the Higher Education sector.

• Used web metrics methodology to guide students in digital projects involving web analytics and A/B Testing.
• Used key performance indicators to apply in e-commerce, apps, websites and blogs.
• Trained hundreds of professionals (design, advertising, IT and marketing industry).

• Monitored the progress and success of brands, developing a set of regular measurements.
• Realized qualitative and quantitative research for understanding the current user experience.
• Built a detailed vision for the user experience considering all touchpoints.

• Leveraged strategic thinking and market insights to formulate product strategies aligned with business objectives and user needs.
• Demonstrated expertise in providing end-to-end experience across various platforms, ensuring seamless user interactions and consistent brand messaging.
• Collaborated with multidisciplinary teams to conceptualize, design, and execute intuitive websites for private and intergovernmental clients.

• Created user interfaces and web-based applications using a variety of tools and technologies, including HTML, CSS, Flash, and WordPress.

• Optimized website performance and ensured compatibility across different browsers and devices.

• Collaborated with cross-functional teams, including developers, designers, and content creators, to deliver high-quality projects on time and within budget.

• Drove tasks independently, solved challenging problems, and communicated issues and needs clearly.

• Introduction to User Experience (UX) Design
• Principles of UI and Visual Design
• UX Research and Design Validation
• Information Architecture and Content Strategy
• A thorough grounding in the principles and practices of UX design
• Creation of interfaces and flows that get the results
• Validation through research and performance assessment
• Bring more significant ROI to the workplace
• Local, national and international trends and opportunities

• Fundamentals of Big Data and Information Architecture
• Marketing Fundamentals
• Analytical Project Management
• Business Decisions and Analytical Reasoning
• Data Management and Information Modeling
• Applied Quantitative Methods
• IT and BI
• Big Data Applications in Marketing Decisions
• Consumer Insights
• Digital Analytics and CRM
• Geomarketing
• Advanced Big Data Topics
• Scenario Analysis and Risk Management
• Social Network Analysis and Text Mining
• Planning and Strategic Marketing

In this interview, Marcos Rezende explains how advertising uses affective memory to create a brand and how it affects consumers' buying behavior.

R Design Vila Velha (Regional Meeting of Design Students from Rio de Janeiro and Espírito Santo - Brazil).

• Reviewed and provided feedback on 20 publications of User Experience professionals from different companies, including Facebook, IBM, InVision, Upwork and Citrix.

UX Portfolio

UX Portfolio

1st place in the Digital Category with "Obstacle," a campaign focused on accessibility for individuals with physical disabilities (Brazil).
Client: NGO Mulher Inacessível

Winning logo in the Brand Identity Contest of 100 Years of Moscoso Park (Brazilian protected area belonging to the national system of conservation units).

International exhibition at Casa de América (Madrid, Spain)
Project: E-learning 'Global Warming'
Achievement: 8th place in the Digital category, competing with 1,685 design projects submitted worldwide.

My work was recognized in the "Reveal Your Talent" Contest, achieving 1st place in the "Multimedia" category with the project "Transit Citizenship" among over 50 competing projects.

Received an honorable mention for the quality of the work, achieving a position in the top 6 among the most creative videos out of 160 applications.

AI Design Sprint

Credential ID 101639-169-240-2680

Credential ID UX-PM1-1960-BR18-0106

Credential ID UX-PM2-1109-BR18-0059

Credential ID UX-PM3-0480-BR18-0058

18 hours

150 hours