Marcos Rezende

Marcos Rezende

Sr. UX Designer in Ottawa, Canada


I'm Marcos Rezende, a UX Designer skilled in Product Analytics and Strategic Thinking with a knack for innovating within constraints.

Work Experience

2021 — Now
Ottawa, Canada

• Crafting intuitive experiences that leverage AI to enhance visualization, predictive modelling, and data insights while addressing human-centred and technological challenges.

• Ideating products from scratch and improving features that enable users to automate complex business processes using Qlik Application Automation (PaaS).

• Designing for Qlik Sense Mobile SaaS App (iOS and Android) focusing on mobile-first principles, web standards, and emerging trends.

• Conducting an in-depth analysis of technical constraints and feasibility across multiple devices and platforms and effectively reducing design debt.

• Developing and maintaining the new Sprout Design System documentation for Qlik Sense, collaborating with cross-functional teams.

2021 — Now
San Francisco, United States (Remote)

• Designing for organizations worldwide, including early-stage Silicon Valley startups, in order to deliver user-centred designs that foster business growth.

Toptal is an exclusive network of the world’s top 3% freelancers with a proven track record and elite industry experience.

2021 — Now
Berlin, Germany (Remote)

• Provided advice and support to students all over the world in writing and via video calls on
creating an industry-ready portfolio of project work in line with best practices.
• Guided and encouraged aspiring UX Designers to improve their UX soft skills.

2021 — 2021
Ottawa, Canada

• Led design projects, collaborating cross-functionally with the team to identify pain points and improve user experience through design solutions.
• Articulated design decisions with data—strategized and conducted meaningful user research, collected customer feedback, synthesized and presented the findings as design concepts.
• Developed remote UX workshops using user-centred approach methodologies

2020 — 2021
Ottawa, Canada

• Created UX and UI deliverables to ensure that business expectations are successfully met.
• Collaborated closely with team members to conceptualize the design and prototype ideas for implementation on web-based applications.
• Conducted User Research projects to understand user needs and define metrics, testing solutions, and assumptions.

2019 — 2021
Ottawa, Canada

Connected Canadians is a federally incorporated non-profit organization based in Ottawa, with a mandate to connect older adults with free technology training and support.

• Created Interface Designs for Programs and Partnerships with Adobe, Amazon, Deloitte, Capgemini and the National Gallery of Canada.
• Advised on and built digital-first bilingual projects.

2019 — 2020
Vitoria, Brazil

• Mentored problem-focused disciplines such as Innovation Management, Agile Principles, Design Sprint and Lightning Decision Jam.
• Mentored time-management disciplines such as Productivity Systems, Prioritization, Focus, Habits, Discipline and Organization.
• Trained professionals for improving productivity management using techniques and tools at Conquer, one of Brazil's most relevant education startups, with students in over 80 countries.

2015 — 2019
Vitoria, Brazil

• Led a cross-functional team in a fast-paced creative agency environment, encompassing fields such as user experience, web analysis, planning, research, and web development, utilizing data-driven decision-making to successfully manage multiple tasks and deliver projects on time, within budget, and exceeding expectations.


• UX Case Study published by the Observatory of Public Sector Innovation (Paris, France).
• Executed a digital campaign with digital influencers to launch a DNA Test kit with a Return on Investment of 10.54%.
• Improved 16% ROI with strategies in real-time for the Higher Education sector.

2016 — 2019
Vitoria, Brazil

• Used web metrics methodology to guide students in digital projects involving web analytics and A/B Testing.
• Used key performance indicators to apply in e-commerce, apps, websites and blogs.
• Trained hundreds of professionals (design, advertising, IT and marketing industry).

2015 — 2018

• Monitored the progress and success of brands, developing a set of regular measurements.
• Realized qualitative and quantitative research for understanding the current user experience.
• Built a detailed vision for the user experience considering all touchpoints.

2012 — 2014

• Leveraged strategic thinking and market insights to formulate product strategies aligned with business objectives and user needs.
• Demonstrated expertise in providing end-to-end experience across various platforms, ensuring seamless user interactions and consistent brand messaging.
• Collaborated with multidisciplinary teams to conceptualize, design, and execute intuitive websites for private and intergovernmental clients.

2008 — 2010
Vitoria, Brazil

• Created user interfaces and web-based applications using a variety of tools and technologies, including HTML, CSS, Flash, and WordPress.
• Optimized website performance and ensured compatibility across different browsers and devices.
• Collaborated with cross-functional teams, including developers, designers, and content creators, to deliver high-quality projects on time and within budget.


2023 — 2023
Executive Program in Human-Computer Interaction for UX Design at MIT

• The essence of interaction design
• Natural interaction
• Collaborative computer interaction
• Intelligent user interfaces and prototyping
• Multimedia, speech, and vision in computer interaction
• The future directions of UI

2019 — 2020
Certification in User Experience Design at University of Toronto

• Introduction to User Experience (UX) Design
• Principles of UI and Visual Design
• UX Research and Design Validation
• Information Architecture and Content Strategy
• A thorough grounding in the principles and practices of UX design
• Creation of interfaces and flows that get the results
• Validation through research and performance assessment
• Bring more significant ROI to the workplace
• Local, national and international trends and opportunities

2016 — 2018
MBA in Big Data applied to Marketing at ESPM

• Fundamentals of Big Data and Information Architecture
• Marketing Fundamentals
• Analytical Project Management
• Business Decisions and Analytical Reasoning
• Data Management and Information Modeling
• Applied Quantitative Methods
• IT and BI
• Big Data Applications in Marketing Decisions
• Consumer Insights
• Digital Analytics and CRM
• Geomarketing
• Advanced Big Data Topics
• Scenario Analysis and Risk Management
• Social Network Analysis and Text Mining
• Planning and Strategic Marketing

2005 — 2010
Bachelor in Design at UFES

In this interview, Marcos Rezende explains how advertising uses affective memory to create a brand and how it affects consumers' buying behavior.

The creative process on digital media at 4° R Design
Vila Velha, ES - Brazil

R Design Vila Velha (Regional Meeting of Design Students from Rio de Janeiro and Espírito Santo - Brazil).



• Reviewed and provided feedback on 20 publications of User Experience professionals from different companies, including Facebook, IBM, InVision, Upwork and Citrix.


Platinum Winner from AVA Awards

UX Portfolio

UX Awards and Special Kudos from CSS Design Awards

UX Portfolio

1st place (Gold Winner) - Colibri Awards from SINAPRO

1st place in the Digital Category with "Obstacle," a campaign focused on accessibility for individuals with physical disabilities (Brazil).
Client: NGO Mulher Inacessível

1st place - Design Competition of 100 years of the Moscoso Park from Vitoria City Hall

Winning logo in the Brand Identity Contest of 100 Years of Moscoso Park (Brazilian protected area belonging to the national system of conservation units).

Top 8 - Talents Design Contest from Santander Foundation & Universia

International exhibition at Casa de América (Madrid, Spain)
Project: E-learning 'Global Warming'
Achievement: 8th place in the Digital category, competing with 1,685 design projects submitted worldwide.

1st place - “Reveal Your Talent” Contest from Vitoria City Hall

My work was recognized in the "Reveal Your Talent" Contest, achieving 1st place in the "Multimedia" category with the project "Transit Citizenship" among over 50 competing projects.

Top 6 - Hortitube competition from Hortifruti

Received an honorable mention for the quality of the work, achieving a position in the top 6 among the most creative videos out of 160 applications.


2022 — 2022
Contributor | Design Resources Guide at Learners
2019 — 2020


Generative AI at DI School
ChatGPT for Creatives: A Crash Course on AI Prompting at Juan J. Ramirez
Designing AI Assistants at Conversation Design Institute
Figma at Feux Design
Managing Challenging Interactions in Technology (Occupation-specific Language Training at Conestoga College
Agile PM Certification at University of Ottawa
Design System Specialist at Meiuca
Cognitive Psychology and Design at UX Crunch
Presenting User Research Results to Stakeholders at The Team W, Inc.
AODA Certification - Accessibility for Ontarians with Disabilities Act at OSG
Design Thinking at IDEO U
Design Sprint Masterclass Certificate at AJ&Smart
Certified Experience Designer at Akendi
eAccessibility Course (WCAG 2.1) at David Berman Communications
Data Thinking at Punk Metrics
Strategic Management at International Business Management Institute (IBMI)

Credential ID 101639-169-240-2680

Scrum Foundation Professional Certificate (SFPC)Scrum Foundation Professional Certificate (SFPC) at CertiProf
Enterprise Design Thinking Practitioner at IBM
UX Metrics 2.0 - Product Analytics at PunkMetrics
Design With Data: A Guide to A/B Testing at Interaction Design Foundation
Experience Journey: User Research for new strategic paths at StefTalks
UX Metrics at Punk Metrics
UX Principles at Brainstation
UX and Positive Design at ESPM
User Experience Certification in Project Management (Level 1 - UX Adoption) at UX Alliance

Credential ID UX-PM1-1960-BR18-0106

User Experience Certification in Project Management (Level 2 - UX Execution) at UX Alliance

Credential ID UX-PM2-1109-BR18-0059

User Experience Certification in Project Management (Level 3 - UX Leadership) at UX Alliance

Credential ID UX-PM3-0480-BR18-0058

Cross Cultural Team Communications - Canada at Mitacs
Big Data Analytics applied to business at Trespontos
Business Intelligence applied to Digital Marketing at Aldeia - Curitiba
Google Analytics at Wis Education

18 hours

Analytics Planning for Managers (Training Center) at IAB Brasil
Metrics & ROI at Internet Innovation
The Future of Storytelling at University of Applied Sciences Potsdam
E-commerce & Usability at iMasters
Web Design - Dreamweaver, Fireworks and Flash at Senac
Structure, Historical Evolution, Practical Applications, and Typography Design of Textual Characters at Tipocracia