Democratizing mentoring. Boosting, empowering, and unlocking creative people around the world. ç

• Specialize in DTC Brands and am focused on performance-driven and direct-response strategies.

• Working always to improve the balance and consistency between all the brand elements.

• Overseeing and bringing feedback to the graphic style of videos and static ads

• Evaluate creative and convey constructive input to designers, video editors, copywriters, strategists, and creative members to grow their graphic communication skills

• Create and present a new version based on each brand's guidelines

• Work closely with Strategists, Directors, Brand Managers, and Project Managers to turn insights into concepts, by boosting creativity and focusing on achievements

• Art director for our brands: Shapermint, Empetua, and Truekind.

• Part of the best teams in Trafilea, Creatives / Branding

• Conceptualize and execute creative positioning Brand Guidelines

• Partnered with creative director and creative team to conceptualize campaigns

• Lead the packaging experience (Product packaging, shipping packaging, and other magics related to the shopping experience!)

• Oversaw and work closely with brand creatives for email, site content, paid media, social media, app

• Worked with the UX team to update and innovate site features and functionality

• Conceptualize and art-direct photo shoots in partnership with Photo and video production teams or partners

• Works closely with cross-functional partners from design, copy, brand, marketing, and production to create an aligned brand visual identity and ensure imagery is relative to the current acquisition goals

• Created brand standards and design guidelines focused on design for growth

• Closely partnered with Marketing teams to design paid advertisements

• Worked closely with the Social team to help curate the feed

• Designed branded content across all the channels (social, editorial, e-commerce, and video content)

• Partnered with cross-functional teammates to streamline processes

• Developed new packaging and product layouts

• Branding designer and marketing creative

• Branded creative content for brands like: Bensimon, Birkenstock Argentina, Clara Ibarguren, Cid Kohan, Levi's Argentina

• Design at Brand Strategy for LatAm - BR - US teams

• Design creative soul for Marketing and PR's for LatAm - BR - US

• 3D lettering

• Multi-sensorial installations for different art galleries

• Design for prints and patterns for fashion brands

• Brand development

• Concept campaign creator for e-commerce and +30 stores

• Environmental designer: Store layouts, graphic campaigns (off-online), UI/UX

• Communication and social media: Communication strategy designer, email marketing, social media content manager