About
Channeling many different outlets of my creativity to deliver well-crafted, seamless design solutions is what I do best.
A significant period of my career has been spent in agencies overseeing many digital projects in the UI/UX department. There, I have collaborated with stellar teams to revamp a lot of B2B and B2C work for global brands and businesses all over the world. My diverse skill set in digital marketing equips me with a distinct perspective for each project I'm involved in.
Writing
Accessibility is all about crafting digital experiences that cater to individuals with diverse needs, ranging from visual and auditory to physical, speech, cognitive, and neurological.
Awards
Me and my digital team redesigned the website to bring the new tonal and visual identity to life. Following UX and Ul best practices, the site was redesigned and launched in September 2022. The existing pages were updated with the new tone of voice and brand positioning.
Work Experience
Working across various projects and within the independent schools sector. Focusing on UX principles with a harmonious blend of cutting edge UI to innovate and change the market with digital experiences that would excite and inspire.
Working at The Croc, I was heavily focused in the collaboration between the vibrant Creative Department and the dynamic Design/UX/UI/Dev team within our Studio, this role seamlessly merges the art of campaign conceptualisation with the finesse of crafting user-centric experiences throughout every phase of a campaign.
• Cultivating innovative concepts for digital content, tools, and experiences
• Mastering the art of unleashing creativity within the digital realm's guidelines
• Collaborating closely with our technical wizards to transform groundbreaking ideas into tangible realities.
Pioneering the evolution of client design strategies. Including managing company content internally and producing new media content daily. Best UI/UX principles of designing new websites working alongside the in-house development team.
Achieving this through the following touchpoints:
• Orchestrating an internal content revolution, churning out fresh media creations daily.
• Collaborating with our in-house development team to craft cutting-edge websites.
• Breathing life into visually stunning website aesthetics, crafting compelling marketing emails, putting together vibrant campaigns, and curating engaging social media content.
During my time with the UK's #1 leading print organisation I primarily worked with our in house video team to produce new content across our channels. Overseeing managing the production and delivery of quality graphics to be used for digital marketing purposes. And collaborating with internal and external teams assisting with design for the production of online/offline media.
Working client side closely allowed me to gain more insight into developing the strongest strategies, leading to more successful results for everyone involved. Other areas during this time included freelancing on behalf of a prestigious luxury carpet and rug manufacturer. Creating bespoke catalogues and print material for clientele.
Daily duties include predominantly assisting and developing website graphics and content.
Education
Graduated with Honors in Graphic Design. Dissertation titled “What makes Apple the World's Most Valuable and Admired Brand?”, 2014.