
Contact
Work Experience
-
Worked on global integrated campaigns for P&G’s Ariel and Tide, driving engagement and sales in Dubai, Saudi Arabia, Morocco and Egypt markets.
-
Won Gilette Dubai as a new client by pitching two TVCs, including, storyboards, key visuals, and digital assets for Instagram, Facebook and YouTube.
-
Led an award-winning campaign (Effie MENA - Marketing Disruptors Silver Award) for exceeding projected sales in the Saudi market.
General Responsibilities included:
-
Creating storyboards for TVCs, with detailed frame-by-frame shots.
-
Designing key visuals, adaptable to Facebook banners, Instagram posts and YouTube cuts. Creating and writing storylines in parallel with copywriter.
-
Designing and presenting decks to internal team and client’s team over zoom meetings.
-
Aligning with DOP on shooting locations, casting actors, wardrobe design, and set design.
-
Working with DOP and producer on and off set, to create scenes that fit with client’s expectations.
-
Creating monthly digital content and assets such as still posts, motion graphics and videos for social media platforms including YouTube, Instagram, Facebook and LinkedIn.
Won "Agthia" as a new client through a comprehensive online and offline campaign comprising a TVC, digital content strategy, and assets for the coming year, and supermarket activations.
Led a team of 4 designers and animators in producing on-brand static and video content and assets for Instagram, Facebook and In-App Ads.
Worked collaboratively with a team of 8 designers and animators to produce visual and video assets on a monthly basis for multiple social media platforms.
Designed and executed digital campaigns for new product launches, including Key Visuals, TVCs, and social media content.
Designed brand logos, guidelines and landing pages.
Designed yearly publication for a new client.
Created, designed and animated social media content for several brands.