Alex L

Alex L

Product Design in San Francisco Bay Area, He/Him

About

Mostly ride bikes, and sometimes design.

Work Experience

2021 — 2022
San Francisco Bay Area

After spending many years at Roku, I felt the need to take a break, spend time with my family and friends, travel, tackle home improvement projects, and of course, log miles on my bikes.

Now I’m energized and recharged to seek the next opportunity!

2016 — 2021
Los Gatos, CA

Supported UX initiatives for The Roku Channel. Contributions include design, aided user research, refinement of prototypes, and final implementation; across multiple platforms. Notable projects include launching premium subscription services with tier 1 partners like Showtime, AMC, and BET.

2015 — 2016
Redwood City, CA

I leveraged my years of experience designing for audio/visual to assist in re-imagining high-end home audio & video. Contributions range from; preparing prototypes to share with critical investors and refining shippable products to designing for retail and shipping packaging.

2012 — 2015
Saratoga, CA

Founding member of Roku’s tight-knit UX team
and a cornerstone of its culture, growth, and success. Collaborating with engineers, program managers, and tier 1 partners like; Hulu, PBS, Disney, and ESPN, to deliver premium content for the Roku platform. Designed over 50 apps and refined tools and processes ranging from research, definition, conceptualization, and final production. Applying design experience and 10-foot TV best practices to creating Roku’s next-gen SDK.

Education

2004 — 2007
Bachelor of Fine Arts at San Jose State
San Jose, CA

Activities and societies: Neo Graphic Design GroupActivities and societies: Neo Graphic Design Group
Coursework included: research and design, typography, branding, marketing, creative business process, and team-based collaboration. Culminated in a student-run graphic design senior show, which hosted some of the Bay Area's design and corporate elite.