About
Hey! 👋 I'm Manuel Rocco. I'm a strategic challenger, facilitator, and simplifier. With more than ten years in product design, I transform business opportunities into beloved digital products.
I can help your company with:
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Setting a clear UX vision and strategy to align business goals with user needs
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Creating and managing UX roadmaps to maximize impact and streamline productivity
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Shifting from a feature-focused to an outcome-oriented approach for sustainable growth
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Enhancing collaboration with marketing and sales teams to drive cohesive efforts
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Mentoring and coaching design and business teams for outstanding UX design performance
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Designing for PLG (Product-Led Growth) and PLS (Product-Led Sales), connecting strategy and execution
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Transforming user insights into actionable product ideas
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Creating and iterating on prototypes to validate concepts before development
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Crafting modern and attractive user interfaces
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Measuring UX effectiveness to ensure high user satisfaction and cost-efficiency
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Promoting collaborative design to expand solution spaces and boost employee engagement
I am passionate about turning complex challenges into simple, user-friendly solutions. Let's connect and explore how I can help your company achieve its UX and business goals.
Work Experience
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Elevated the UX maturity level from absent to structured, results in: leadership incorporated UX into the decision making process, user research is streamlined, better cross-functional collaboration and alignment between business goals and client needs.
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Led a team of analysts in enhancing their user-centric approach, enabling them to independently plan and execute experiments which increased user satisfaction and product value.
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Conducted over 25 qualitative user interviews and more than 15 qualitative usability tests with clients to develop UX personas and implemented 3 significant product improvements.
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Implemented and adopted a new UX strategy and UX design process, to ensure an outcome oriented approach and a consistent design performance.
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Initiated and facilitated numerous workshops, including sessions on: vision and mission, company values, over 5 feedback sessions, 2 product retrospectives, 2 minified design sprints, and few complex user journey workshops.
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Led and mentored a team of UX designers to streamline productivity, develop their skills, facilitate the exchange of knowledge, and embrace innovation.
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Led the design direction of the mobile banking app to ensure a modern and cohesive visual language.
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Implemented and adopted a UX Strategy and an improved version of the UX design process to better align with the product strategy and goals, achieve a consistent design performance, and reduce productivity costs and effort of UX designers.
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Designed and shipped an improved version of the Credit Suisse mobile pension experience to increase adoption and retention.
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Transitioned from Sketch and Abstract to Figma resulted in a 50% increase in productivity.
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Implemented and adopted a new UX design process to ensure consistent performance among two banking products for retails and for business.
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Defined the UX vision for two company products to improve retention and acquisition.
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Designed a new Design System that resulted in a 25% boost in speed for designers and developers.
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Conducted research and qualitative interviews with more than 50 people to gather feedback and insights, triggering more than 7 impactful product improvements.
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Triggered and facilitated workshops, including: over 5 feedback sessions, 3 product retrospectives, 5 minified design sprints, and over 10 user journeys.
Certifications
Skills: Product Strategy · Communication · Ideas Development · Testing
Skills: Metrics · Growth Strategies · Analytics · Outcome focused · Business Planning
Skills: Metrics · Product Strategy · Growth Motions · Outcome focused
Skills: Ux strat · Strategic Planning · Team Leadership · User Experience (UX)