About
Online marketing & product leader.
Features
Econsultancy caught up with me to find out about a day in my life, my favourite things about this role, how I came to specialise in search, and my advice to any other marketers looking to follow a similar path
Work Experience
I supported Fernarzt, a B2C telemedicine service for prescription drugs, with their search strategy during a relaunch. Fernarzt was sold to investment group MARCOL in August 2020.
In charge of packaging & pricing, competitive intelligence, market analysis, sales enablement, internal product education, and product solutions. Led release-coordination and go-to-market für dozens of features.
Led go-to-market for a new product offering (packaging, pricing, competitive research, collateral, sales pitch, etc.) from 0 to multiple million euros in annual recurring revenue.
Consulting work and project management in various industries: automotive, pharmaceutical, FMCG, food.
Awards
My presentation at AllThingsPerformance in Athens was voted to be the second best presentation of the conference.
For analyzing communication on Twitter between politicians, journalists, and citizens.
My presentation at SEO Day in Cologne was voted to be the third best presentation of the conference.
In 2008 my blog was among the 40 most popular blogs in Germany according to DeutscheBlogcharts
Education
Java, web crawling, APIs, neural networks, distributed systems, knowledge management, and social networks.