About
Hi, I’m Malik, Toronto based creative. I wear many hats, when I'm not juggling coffee beans and business strategies, you'll find me elbow-deep in the creative process. What really gets me going is helping brands find their groove and share their story in a way that sticks.
Always happy to connect!
Projects
As the Red Carpet Producer for the inaugural Billboard Canada Power Players red carpet , I orchestrated a landmark celebration honoring Canada's music industry icons for their unparalleled contributions. This high-profile event, a first of its kind, spotlighted the luminaries shaping the landscape of Canadian music. My role encompassed meticulous planning, coordination, and execution, ensuring a seamless and memorable experience for attendees and honorees alike. By blending creativity with strategic precision, I delivered an event that not only celebrated industry achievements but also set a new standard for excellence in event production.
Drawing inspiration from the vibrant live music scene in Nashville, Tennessee, The Invisible Concert provides a stage for local Toronto-based artists from the Caribbean diaspora to showcase their talents live, all while being compensated for their performances. This event is proudly presented in collaboration with Soho House Toronto.
Awards
For creative contributions to the Dear Life record by Danny Fernandes
For contributions to the community at large.
Features
Co-founded Tiny Cloud Cafe with a vision to bring innovative and colourful coffee experiences to life. Leveraged experience in the entertainment media industry to create a unique cafe concept, offering handcrafted beverages and delightful baked goods. Located at 439 Spadina Ave, our cafe invites patrons to savor signature drinks like The Lady Blue and indulge in a range of sweet treats in a charming sky-blue setting.
Work Experience
As the Co-founder and Creative Director of The Invisible Company, I lead a dynamic team in delivering strategic design solutions encompassing branding, digital marketing, development, and consulting services. With a focus on innovation and client satisfaction, I drive the creation of impactful campaigns and digital experiences that elevate brands and drive results. Passionate about merging creativity with strategic vision, I collaborate closely with clients to understand their objectives and deliver tailored solutions that resonate with their target audiences.
As a co-founder of Tiny Cloud Cafe, I spearheaded the creation of an innovative coffee destination. Drawing from my background in the entertainment media industry, I collaborated with my high school friend to establish a unique cafe concept. Located at 439 Spadina Ave, our cafe offers a delightful array of handcrafted beverages and tempting baked goods. From our signature drink, The Lady Blue, to indulgent treats like salted chocolate cookies, we invite guests to immerse themselves in a charming sky-blue setting and experience the essence of creativity and flavor.
As a Media Manager at Vubiquity, I oversaw the distribution of all content destined for DirecTV Latin America, serving over 11 million subscribers. This included managing the delivery of movies and TV shows to SVOD/VOD platforms, ensuring seamless integration and exceptional quality for viewers. My responsibilities involved orchestrating comprehensive media plans tailored to the unique demands of the Latin American market, showcasing adaptability and strategic foresight. By managing this high-profile account, I demonstrated proficiency in navigating complex distribution channels and delivering outstanding results. Additionally, I collaborated closely with internal teams and external partners to optimize delivery performance, contributing to the success of numerous projects and solidifying Vubiquity's reputation as a leader in media distribution.
At Taslan Protective Services, I led the development and implementation of the internal communications framework for company training, impacting hundreds of security and safety professionals across the organization. By establishing transparent communication channels and enhancing training modules, I empowered our workforce with essential knowledge and skills, ensuring alignment with company objectives and industry best practices. This initiative not only strengthened the internal operations but also reinforced Taslan's commitment to excellence in safety and security services.
As the Communications Team Lead at Can Public Relations, I spearheaded end-to-end projects, providing strategic leadership to cross-functional teams for seamless project management. I managed client communication to ensure alignment with project objectives and creative vision, while also engineering and implementing efficient project workflows to optimize productivity and outcomes. Notably, I was the lead creative behind the inaugural TeenzFAV Awards, a groundbreaking event recognizing the year's biggest achievements in music, film, sports, television, fashion, and social media. This award show, uniquely geared towards Canadian viewers aged 13 and over, engaged audiences through various social media platforms, amplifying its impact and reach. My contributions to this event exemplify my ability to innovate and execute successful projects in the dynamic field of communications.