Transformed digital experiences for 160k CIPD members.

Learning and Development • B2C • Website • Design System

• Led UX design initiatives for a digital transformation project, enhancing transaction and personalisation processes for 160,000 members.

• Optimized the platform for 5.9 million annual web visitors, boosting membership engagement.

• Facilitated stakeholder workshops and user testing, iterating designs based on feedback. Contributed to the design system and collaborated with cross-functional teams to prioritise customer-centric initiatives.

• Ensured designs adhered to accessibility standards using WCAG guidelines.

Empowered eco-conscious consumers to track, reduce and offset 4k tonnes of carbon emissions.

Sustainable-Tech • B2C • Mobile App • Website • Brand Identity

• Led end-to-end delivery of a mobile app from discovery to launch, that accurately tracked 50,000 kg of carbon emissions.

• Conducted extensive UX research, facilitating stakeholder workshops and collaborative feedback sessions to translate complex science into user-friendly journeys.

• Developed the marketing website using a no-code solution and established a cohesive brand experience and visual identity.

Transformed Urbanfit’s user experience to drive higher conversions.

Health & Wellness • E-commerce • Mobile App • Website

• Redesigned the buying journey and a fitness mobile app to reduce friction and drop-offs.

• Successfully optimized the navigation system, reducing homepage drop-offs and increasing sales.

• Implemented design strategies focused on maximizing conversions while integrating educational content on health, leading to improved user engagement and conversion rates.

Designed an enterprise-grade solution enabling companies to reduce SaaS, PaaS, and IaaS costs by 30%.

Fin-tech • SaaS • B2B

• Designed user and admin web apps focused on core features such as workflow tools, account integrations, and analytical dashboards.

• Developed and implemented a design system with reusable components, patterns, and toolkits that catered to diverse user scenarios.

• Collaborated closely with a cross-functional team of five, including the CEO, designers, project managers, and developers, to successfully launch a B2B SaaS product.

Pet economy • B2C • Mobile App • Branding

• Led end-to-end product and brand design, from ideation to launch.

• Conducted workshops with stakeholders and users for the successful rollout of a mobile app MVP.

• Created wireframes, visuals, and prototypes, while shaping the brand identity.

• Achieved an impressive 4.4-star rating on the Google Play Store.

Led UX design for multiple SaaS and Information Security projects, enhancing Capgemini's internal design system.

Information Security • B2B • Mobile App • Website • Design System

• Led UI/UX design for multiple client engagements across SaaS, Information Security, and Cloud Computing to deliver exceptional B2B solutions.

• Received a “Rising Star” award for outstanding contributions as a UX Designer.

• Contributed to Capgemini's internal design system, enhancing workflow efficiency and consistency across projects.

• Created and presented impactful artefacts, such as proof of concepts, user flows, wireframes, visual designs, and interactive prototypes. Conducted engaging workshops and promoted best design practices, fostering knowledge sharing.

• Designed and launched a mobile application that streamlined inventory processes, for users with limited digital literacy leading to increased organizational efficiency.

• Applied qualitative research methodologies to inform rapid prototyping and testing.

• Optimized designs to ensure accessibility and inclusivity for a diverse user base.

Helped organise the 9th edition of a one-day Design hackathon where creators like photographers, designers, or artists, voluntarily help social impact organizations.

Uniting 150+ creators, 13 NGOs and 15 Covid-19-specific challenges - A total of 28 global campaigns.

Worked on various projects, e.g: Painted wall graphics for schools and orphanages in Pune. Also helped organise and design posts for donation and tree plantation drives.