I created an innovative and the first subscription-based marketing agency in Poland. My goal was to establish the fundamental milestones of the brand, shape its identity, and build its technical infrastructure. I was responsible for the project from A to Z, which began with creating a comprehensive concept for the Socialy brand, focusing on its unique character and subscription model.

```cv
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```

I designed the brand's visual identity, combining a modern and minimalist approach - starting from an innovative logo, through a catchy slogan, to an extensive brand manual.

The pride of my work is the technologically advanced website, which not only reflects the brand's character but also implements customer service automation processes. Integration with globally recognized customer service tools such as CRM, chatbots, and AI tools has enabled optimization and streamlining of customer interactions.

```cv
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```

Additionally, my experience in PR allowed me to prepare press materials that capture the essence of the brand, and key visuals that communicate Socialy's vision in a convincing manner.

Socialy - first subscription-based marketing agency in Poland

I co-created STHLM MERCH, a fashion brand reflecting Swedish minimalism. My actions began with the creation of a comprehensive visual identity for STHLM MERCH, considering the brand's unique character. I developed a detailed brand book, ensuring communication consistency across various channels.

```cv
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```

I created a technologically advanced online store built on the Shopify platform. The store was equipped with payment options such as Apple Pay, BLIK, and Przelewy24, and integrated with warehouse systems for smooth logistical processes.

```cv
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```

I also took care of the brand's presence on social media, creating a communication strategy and managing its channels. I prepared press materials and actively established relationships with media in the fashion and lifestyle industry, ensuring STHLM MERCH's visibility in key industry channels. I co-created and co-implemented an influencer marketing strategy.

STHLM MERCH - a fashion brand inspired by Stockholm and Swedish minimalism

### Sveavägen 44, Stockholm, Sweden. Here it all began. 02/01/2022

The inspiration for creating byrå – was (and still is) an absolute love for Sweden. Stockholm is one of the most beautiful places in the world that, in its simplicity, inspires ubiquitously with minimalism, pro-ecology, and design.

For a long time, we have been dreaming of transferring at least a part of Stockholm to Warsaw and thus inspiring Poles that true beauty lies in the details. During one of our trips to Stockholm, on Nyårsafton - New Years' Eve 21/22, we managed to fulfill this dream, and that is how the idea for creating byrå was shaped. It was exactly January 2nd, 2022, at 3:39 PM, on the day of our return to Poland, sitting at a marble table in one of our favorite places on the Stockholm map - Urban Deli.

```cv
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```

byrå combines creativity with a business approach. We are a duo that, due to our experience in different areas of business and marketing, knows how to break the patterns of typical agency image. We complement each other perfectly and we are focused on achieving our goals, which allows us to shorten the processes to a minimum, achieving the best results while maintaining maximum creativity and efficiency. What sets us apart is a fully comprehensive and truly individual approach to each project.\
\
In addition to taking care of our clients' projects (because that's obviously number #1), we want to talk about equality, diversity, and tolerance. Diversity is what makes the world around us so beautiful.

*We define ourselves as the Warsaw heart with a soul in Stockholm.*

The slogan that has accompanied us from the beginning is: Inspired by Stockholm. Based in Warsaw.

We care about increasing the awareness of our audience and inspiring change, aligned with Swedish culture of life, defined by the word lagom. The idea of lagom, although it has not yet found its perfect linguistic equivalent in the Polish language, refers to the Swedish art of balance and involves living in harmony with nature, avoiding extremes, appreciating what we have and giving up the race for more and more. Equally important, we are committed to ensuring that the natural environment plays a special role in every aspect of our activity and ecology is an integral part of the functioning of the brand, not just a word on the website.

We will make every effort to initiate and support activities related to taking care of our planet. We will start with small steps, such as planting trees or donating food for dogs in shelters, to be able to organize large campaigns in the future in cooperation with other companies. We believe that everything is in the details, and good returns.

*with love byrå*