Develop a brand strategy and visual identity for a smart home and prop-tech start-up to improve its position in the market. Work with founders to ensure the company’s vision was encapsulated into strategy. Create a content guideline for the product and improve visual design of the UI.

As part of a design leadership team, we established new processes and rituals to cultivate a cohesive design team and connect with other parts of the organization.

Worked on the rebranding of the early stage fintech resulting in increased brand recognition and adaptation. Developed comprehensive brand guidelines, ensuring consistent application across various touch points and communication channels. Played a pivotal role in conceptualizing and creating a design system.

Created 360 campaigns for local and global markets from conceptualizing, production, and breaking down results to improve future endeavors.

Directly managed five designers on their projects and development paths.

Managed a diverse portfolio of clients, from cultural institutions to tech start-ups. Successfully translated client visions into impactful visual identities, websites, product concepts, user journeys, environmental graphics, brochures, data visualizations, presentations, and OOH campaigns.

Created a visual identity and Kickstarted campaign for a newly started tech product.
Design UI and UX for an app that measures light by using phone accessory.