About
A German-born and London-based Product Designer whose architectural and cross-cultural background influences her approach to user experiences. By combining rationality and cultural sensitivity, she empathises with diverse viewpoints and connects with an international audience.
Work Experience
Phoebe Philo is a luxury fashion eCommerce startup
that launched its debut collection exclusively on its website in autumn 2023.
Founded by British fashion designer Phoebe Philo, known for her transformative work as creative director at Céline and Chloé, the brand redefines contemporary fashion with her minimalist aesthetic, clean lines, and tonal colour palettes.
As part of the Digital team, I have worked on internal software and website improvements informed by data analytics, developed an exclusive portfolio website, and completed various print and digital projects.
The Daily Telegraph, known online and elsewhere as The Telegraph, is a national British daily broadsheet newspaper published in London and distributed across the United Kingdom and internationally.
As part of the product design subscriptions team, my role revolved around driving impactful projects aimed at elevating user experiences and boosting subscriber retention. I worked on initiatives such as the redesign of the end-to-end subscriber acquisition experience, including checkout, onboarding, and cancellation journeys, win-back campaigns, and many more.