
About
I’m Mikhail Orlov, a Product Designer & UX Researcher with a background in human-computer interaction and a passion for health tech, e-commerce, and emerging digital experiences. I thrive on designing intuitive, engaging products that simplify complex systems and enhance user interactions.
🚀 At Snapchat, I created high-impact AR experiences, designing interactive lenses that achieved 15M+ plays 🎭 while conducting user research and testing to ensure engagement and usability.
🛍️ At Calmarsi, a direct-to-consumer e-commerce startup, I redesigned internal tools for customer support and sales teams, optimized Shopify UX and checkout flows, and improved email marketing campaigns, contributing to $1.4M in annual sales.
💡 I’m particularly passionate about health tech, leading UX strategy for CicLAvia's open streets initiative to improve event experiences for 100K+ participants 🚲 and developing a personalized health management app that integrates real-time health data with user insights.
✨ Always curious and driven, I thrive at the intersection of design, research, and strategy, transforming user challenges into intuitive solutions.
Check out my portfolio to learn more!
Let’s connect! 👋
Work Experience
• Designed innovative Snapchat lenses using Blender, Generative AI, Lens Studio, and Adobe Suite, achieving over 15 million plays and estimated to reach 20 million by the end of the quarter.
• Conducted research and user testing to create engaging, high-impact AR experiences that align with global brand strategies.
• Collaborated with AR and content teams to produce immersive lenses, supporting materials, and creative assets.
• Received professional development and mentorship, enhancing technical skills and creative approaches in augmented reality.
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Redesigned Calmarsi’s e-commerce platform, optimizing UX through research-driven improvements to site navigation, checkout flows, and customer onboarding, increasing conversion rates and reducing cart abandonment.
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Built internal tooling and automated workflows, including a CRM-integrated order management dashboard, reducing support ticket volume by 25% and improving operational efficiency.
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Implemented a modular design system in Figma, streamlining design processes and ensuring UI/UX consistency across web and mobile platforms, accelerating iteration cycles.
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Led data-driven UX enhancements, leveraging A/B testing and behavioral analytics to refine product recommendations, interactive sizing guides, and post-purchase engagement strategies, boosting repeat customer retention by 15%.
Education
Projects
Designed and prototyped "Split," a mobile-first, responsive web app for effortless group expense tracking, built with a scalable design
system in Figma to ensure seamless functionality across mobile, tablet, and desktop devices.
- Conducted user research with 400+ respondents and iterative usability testing, significantly improving task completion rates and reducing
user errors through continuous design refinements.
- Streamlined the user journey compared to industry standards from apps like Venmo, focusing on intuitive navigation, real-time tracking,
and automated payment reminders to simplify group expense management.
• Enhanced user interaction with parking systems by designing an intuitive UX/UI with real-time updates using Figma, integrating digital and physical environments in the AR-powered SimpleSign project.
• Improved parking management efficiency by implementing features like availability checks, language selection, and SMS reminders using JavaScript and HTML in the development of a comprehensive parking app.
• Increased user satisfaction and engagement by conducting end-to-end UX design processes, incorporating user feedback to optimize web projects for better user experience.
• Improved user engagement and personalized health insights by spearheading app development using Figma for prototyping and integrating data with user experiences, following HCI principles.
• Enhanced user understanding of health metrics by utilizing Figma for iterative design and testing, refining user interfaces and creating wireframes for UX research.
• Optimized user interactions for maximum usability by leading feature integration like data syncing, employing Figma for testing, and presenting findings through prototypes.
• Enhanced user engagement by 20% at CicLAvia events with over 100,000 participants by leading strategic vision and execution using user research and HCI principles.
• Improved event operations efficiency by 30% by developing a comprehensive guide aligned with CicLAvia's objectives, utilizing project management skills and tools like Jira.
• Increased participant satisfaction by 25% by directing integration and testing of digital tools, and creating prototypes and wireframes using Figma.