Mikhail Orlov

Mikhail Orlov

Product Design in Los Angeles

About

I’m Mikhail Orlov, a Product Designer & UX Researcher with a background in human-computer interaction and a passion for health tech, e-commerce, and emerging digital experiences. I thrive on designing intuitive, engaging products that simplify complex systems and enhance user interactions.

🚀 At Snapchat, I created high-impact AR experiences, designing interactive lenses that achieved 15M+ plays 🎭 while conducting user research and testing to ensure engagement and usability.

🛍️ At Calmarsi, a direct-to-consumer e-commerce startup, I redesigned internal tools for customer support and sales teams, optimized Shopify UX and checkout flows, and improved email marketing campaigns, contributing to $1.4M in annual sales.

💡 I’m particularly passionate about health tech, leading UX strategy for CicLAvia's open streets initiative to improve event experiences for 100K+ participants 🚲 and developing a personalized health management app that integrates real-time health data with user insights.

✨ Always curious and driven, I thrive at the intersection of design, research, and strategy, transforming user challenges into intuitive solutions.
Check out my portfolio to learn more!
Let’s connect! 👋

Work Experience

2024 — 2024
Snap Lens Academy Scholar - Content UX Designer Intern at Snap
Remote

• Designed innovative Snapchat lenses using Blender, Generative AI, Lens Studio, and Adobe Suite, achieving over 15 million plays and estimated to reach 20 million by the end of the quarter.

• Conducted research and user testing to create engaging, high-impact AR experiences that align with global brand strategies.

• Collaborated with AR and content teams to produce immersive lenses, supporting materials, and creative assets.

• Received professional development and mentorship, enhancing technical skills and creative approaches in augmented reality.

2022 — 2024
Product Designer (Part-Time) at Calmarsi (E-commerce Jewelry Store)
Costa Mesa, CA, USA
  1. Redesigned Calmarsi’s e-commerce platform, optimizing UX through research-driven improvements to site navigation, checkout flows, and customer onboarding, increasing conversion rates and reducing cart abandonment.

  2. Built internal tooling and automated workflows, including a CRM-integrated order management dashboard, reducing support ticket volume by 25% and improving operational efficiency.

  3. Implemented a modular design system in Figma, streamlining design processes and ensuring UI/UX consistency across web and mobile platforms, accelerating iteration cycles.

  4. Led data-driven UX enhancements, leveraging A/B testing and behavioral analytics to refine product recommendations, interactive sizing guides, and post-purchase engagement strategies, boosting repeat customer retention by 15%.

Projects

2025

Designed and prototyped "Split," a mobile-first, responsive web app for effortless group expense tracking, built with a scalable design

system in Figma to ensure seamless functionality across mobile, tablet, and desktop devices.

- Conducted user research with 400+ respondents and iterative usability testing, significantly improving task completion rates and reducing

user errors through continuous design refinements.

- Streamlined the user journey compared to industry standards from apps like Venmo, focusing on intuitive navigation, real-time tracking,

and automated payment reminders to simplify group expense management.

2024

• Enhanced user interaction with parking systems by designing an intuitive UX/UI with real-time updates using Figma, integrating digital and physical environments in the AR-powered SimpleSign project.

• Improved parking management efficiency by implementing features like availability checks, language selection, and SMS reminders using JavaScript and HTML in the development of a comprehensive parking app.

• Increased user satisfaction and engagement by conducting end-to-end UX design processes, incorporating user feedback to optimize web projects for better user experience.

2024

• Improved user engagement and personalized health insights by spearheading app development using Figma for prototyping and integrating data with user experiences, following HCI principles.

• Enhanced user understanding of health metrics by utilizing Figma for iterative design and testing, refining user interfaces and creating wireframes for UX research.

• Optimized user interactions for maximum usability by leading feature integration like data syncing, employing Figma for testing, and presenting findings through prototypes.

2023

• Enhanced user engagement by 20% at CicLAvia events with over 100,000 participants by leading strategic vision and execution using user research and HCI principles.

• Improved event operations efficiency by 30% by developing a comprehensive guide aligned with CicLAvia's objectives, utilizing project management skills and tools like Jira.

• Increased participant satisfaction by 25% by directing integration and testing of digital tools, and creating prototypes and wireframes using Figma.