About
I’m Paulo, a Brazilian designer working at the intersection of brand and product design.
Work Experience
Designing for Itaú, the biggest bank and brand from the entire Latim America.
Definition of Brand Guidelines, Brand-System management and Branding support to the Design chapter.
Brandbook development, Brand Design and creation of campaigns.
Naming and brand creation for products, management and development of internal materials and support to branches.
Creation and deployment of advertising material for retail customers such as Rissul, Italínea and Toyota.
Naming creation on Branding projects, assistance in the creation of
campaigns and Social Media.
Projects
Alice is the biggest healthtech startup in Brazil and it's brand should be built to last forever. As a health business, the brand identity should deal with some signs already recognized by the entire world and at the same time, have it's own personality and strengths. The idea to solve this problem was to turn health into a lifestyle. Our job was to make health cool and different from what everyone have already seen. Alice's brand is colorful, powerful and aggressive. It's visuals are pop, fun and make usage of a lot of unexpected illustrations and layouts.