Maddy Russell

Maddy Russell

Product Design in South Philly, they/them

About

I'm a seasoned product designer passionate about design systems, making users' lives easier, and movies.

Work Experience

2024 — Now
Senior Product Designer at HubSpot
Remote

Supporting the growth monetization team

2020 — 2024
Remote
  • Built and maintained a 40+ component design system through 3 major upgrades, supporting seamless product development across design and engineering

  • Achieved a -15% reduction in time to activation and a +10% increase in total activation through a targeted product initiative re-thinking onboarding

  • Ensured continuous product evolution and user satisfaction by launching 100+ successful releases, including entirely new features and overall product enhancements

  • Yielded significant ARR in self-serve revenue while owning and launching 2 full version upgrades of our self-serve pricing model

  • Acted as mentor and guide for a team of designers working across other product areas

  • Built out the proof of concept for our design system and continued to own it through its growth

  • Singularly built out the entire design practice and process

  • Assisted in hiring and bolstered the design team from 1 to 4

2018 — 2020
Portland, OR
  • Hired and managed a team of designers

  • Owned the re-design of multiple products into a single unified platform many users called "intuitive" and "very easy to use"

  • Designed and developed a brand-new inventory-based email product with a 32% click rate, +15% compared to the industry average

  • Laid the groundwork for collaboration among design, engineering, and product management and created our first design system

2015 — 2018
Philadelphia, PA
  • Led design and front-end development of 20+ mobile and web applications

  • Headed overall re-design of an enterprise B2B healthcare mobile application as well as the internal-facing web portal

  • Built numerous 0 to 1 web and mobile applications from scratch while collaborating closely with clients and teammates

  • Assisted in front-end development using HTML, CSS, and Angular powered by PhoneGap to release to multiple mobile and web platforms

Education

B.S. in Graphic Design at Drexel University
Philadelphia, PA

Speaking

2024

I got to return and kick off season 3 of Three Books One Plot talking about Chapter one in Twilight New Moon.

2023

I was a guest on my dear friend Shannon's podcast, which is a deep dive into the first Twilight book. Hear me talk vampires and baseball as we cover Chapter 17.

Features

2022

My horror movie list was featured on Letterboxd for Halloween. The list was published in October 2022 but I keep it updated regularly on my own Letterboxd page.

Contact

Letterboxd