About
Hi I'm Maddy, a UX designer dedicated to building accessible and engaging digital experiences that enhance our everyday lives.
Work Experience
Sole designer that led the redesign of Young Guns marketing website (B2C), created the company's first design system to enhance user experience and consolidate the organization's online brand identity. Analyzed competitors to shape product marketing strategy and boost customer acquisition.
Terradots is a geo-spacial real estate app that facilitates interactions among collaborators in the commercial real estate space. Providing users with property information such as site size and ownership.
Education
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Graduated Dean's Honour List
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Specialized in graphic design and interior design creative content modules
Certifications
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700+ hours of hands-on courses, with 1:1 expert mentor oversight, and completion of 4 in-depth portfolio projects.
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Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle.