Maarten van Heiningen

Maarten van Heiningen

Senior UX Designer in Utrecht, the Netherlands

About

I’m a Senior UX Designer/UX Lead with experience in creating user-validated & user-backed cross-platform SaaS solutions in B2B and B2C and Government environments.

“If we do a great job delivering a well-designed product/service, how does this improves someone’s life?”

Specialties:
• UX Design
• Service Design
• UX Research
• Usability & User Testing
• Design Systems
• Competitive Analysis
• Design Thinking
• Information Architecture

Trained & Certified Usability Analyst (CUA)

Work Experience

2020 — Now
Utrecht

In my role as Senior UX Designer, I created and implemented a Design System, an UX Process and UX Strategy as well as leading a UX/UI Design Team and nurture & build a company wide understanding of human centered design approach. By building a better picture of our end-users needs as well as the clients business goals is key to delivering success.

Specialties:
• UX design
• UX research
• Prototyping & wireframing
• UX strategy
• Customer & User journeys
• Concept validations
• Personas
• Agile & Scrum
• Affinity Diagrams
• Empathy Mapping
• User & Focus group interviews
• Design System (created for WCC Group)
• UX Process (created for WCC Group)
• UX Knowledge base (created for WCC Group)
• Value propositions
• Google Design Sprints
• Design Thinking Workshops & presentations
• Mentorship & Teaching UX & design to colleagues

Tools:
• Sketch
• Figma
• Miro
• ProtoPie
• Abstract
• UserTesting
• Zeroheight
• Storybook
Notably.ai
• Airtable

2020 — Now
UX Lead / Senior UX Designer at UXimpactlab
Utrecht

Design is everywhere. There is nothing that you use that is not designed in some way. The design helps you complete a given task. It’s a matter of how well it’s designed or not that you succeed or not.

Specialties:
• UX design
• UX research
• Prototyping
• UX strategy
• Concept validations
• Affinity Diagrams
• Google Design Sprints
• Design Thinking Workshops & presentations

2011 — 2020
Amsterdam

Valamis acquired Componence Services BV as of January 2019

Senior UX Consultant on Liferay at Componence. With over 15 years experience of Liferay implementation. With a focus on Usability, UX Research, UX Design and Customer Journey experience.

Examples of my projects/work:
HEMA
(Retail, 19.000 empl.)
Web and mobile apps

Stichting Philadelphia Zorg
(Mental Health organisation with 8.000 empl.)
Web and mobile apps

Parnassia Groep
(Mental Health organization 16.000 empl)
Web and mobile apps

MijnRVO
(Ministry of Economic Affairs of the Netherlands.
Web portals

Ministry of Defense of the Netherlands
Internal web portals

EU (multiple portals)

KLM (Royal Dutch Airlines) 30.000 employees.
Intranet and mobile apps

UX tasks
User interviews
Understand user needs & translate these to features
Build Personas
Build Wireframes
Build User Journeys
Create Task Analysis
Run Quantitative & Qualitative Usability studies
Create UI
Run UX related Workshops

2006 — 2010
Weesp

Within Pantheon Automatisering I was responsible for developing and setting up UX research and Customer Journey research projects and create designs for web and mobile.

2001 — 2005
Amersfoort

Information Architect
The Phone House Nederland B.V. Amersfoort | 2002 – 2005
Information Architect, including design and roll-out of e-commerce platform for The Phone House in the Netherlands. Based on FredHopper e-commerce platform. Performing Business analyzes and Customer Journey analyzes and creating the ux designs.

Mviva Netherlands B.V., Amersfoort | 2001 – 2002
(Acquired by The Phone House Nederland B.V.)
Information Architect for the mobile web and wap portal as part of AOL, Compuserve and The Phone House within Belgium the Netherlands, Luxembourg and Germany.

1998 — 2001
Consultant / UX Designer at Software684
Zoetermeer
1997 — 1998
Employee Helpdesk Private Banking at ABN AMRO Bank
Amsterdam
1997 — 1997
Employee Productie in Eigen beheer at BUMA STEMRA
Amsterdam
1996 — 1996
Assistant Real Estate Agent at All-in Makelaardij
Amsterdam

Speaking

2022
Storytelling through Design at Internal company
Utrecht

Sharing the knowledge of how storytelling is used and how this affects the user experience in what we design & build and how we can leverage this knowledge into our products.

2021
UX Strategy at Internal company event
Utrecht

How to use a UX Strategy to build an understanding of user needs and how to implement findings into our products.

2017
Amsterdam

In insight into the Customer Journey in an Mobile Strategy for Liferay DXP and Liferay Screens. The presentation will be focusing on the User side of an implementation and why you would choose for a native app in combination with Liferay DXP.

2010

2 year training and exam for Certified Usability Analyst (CUA)

Education

2022 — 2022
Utrecht

Training and certification on Product Management

2021 — 2021
Amsterdam

Practical Basics of Facilitation

2009 — 2010
Utrecht

Certified Usability Analyst (CUA)TM certification
User experience (UX) practitioners with the CUA title from Human Factors International (HFI) have a reputation of being professional, dedicated to UX and armed with the latest industry knowledge and best practices.
Certified Usability Analyst (CUA)TM certification User experience (UX) practitioners with the CUA title from Human Factors International (HFI) have a reputation of being professional, dedicated to UX and armed with the latest industry knowledge and best practices.

User Experience Foundations
A solid working understanding of the key foundational research-based insights essential to the UX field is imperative for design. How to apply the key understandings about human vision, intellect, memory, and motor functions directly to design decisions.

User-centered Analysis & Conceptual Design
User-centered analysis is the basis for designing software interfaces that are intuitive and easy to use. Focusing on the methods of analyzing user requirements.

The Science and Art of Effective Web and Application Design
This course draws on the most up-to-date usability research and on the principles of successful visual design. How to create winning Web sites that balance user performance and visual appeal.

Practical Usability Testing
A critical component of creating a user-centered application is progressive testing. Provide practical techniques moving the design into accordance with the user's needs, limitations, mental models and cognitive styles.

Volunteering

2015 — Now
Utrecht

I give Hockey Goalie training to line and recreational goalies at Kampong.

2015 — 2022
Utrecht

Coaching multiple youth teams over this period of time

Contact

Twitter
Website
Website