About
B2B Entrepreneur and Design Leader
Side Projects
Created a 24-minute video analyzing customer experiences with Verizon's phone purchasing process across various touchpoints and channels.
Writing
Newsletter about B2B customer-centric business strategy levering timeless CX and UX methods.
Work Experience
Provided leadership and design strategy to the Salsify product design team at the portfolio level. (4 product teams)
Led problem identification, framing, and prioritization at the portfolio level. (6 Product teams)
B2B SaaS startup targeting Oil & Gas and construction companies.
Oil & Gas, Construction industry
Certifications
This advanced certification program provides a comprehensive 90+ hours training on
quantitative and analytical skills, technical skills, qualitative research, copywriting,
storytelling, channel acquisition, and program management