About
Hi my name is Luke —
I'm a Art Director and Designer working remotely from Dallas, Texas. As a versatile multidisciplinary designer, my primary focus spans brand identity, art direction, digital design and development. Drawing inspiration from diverse influences, I create visual dialogues for brands, infusing them with allure, intrigue, and distinction.
Projects
My role in shaping Goodguy's identity involved the careful curation of a brand personality that goes beyond mere transactions. Focused on community engagement, the challenge was to create an identity that mirrored the values and aspirations of Goodguy's audience. This endeavor encompassed translating the founder's vision into a cohesive brand narrative that stood out amidst the noise of the e-commerce space.
The design process for Myriad Systems, the parent company of the Myriad ecosystem, involved a strategic and meticulous approach. The founder, Jeremy Shiner, initially inquired about a rough sketch for creating a user-friendly ecosystem across all communications for his Myriad brand. This encompassed designing and developing three unique identities (Health, Bill, and Pay) for the identity system.
The development of art direction and visual narrative for Bonvietta's S/S 24 campaign and rebrand began as a testament to the brands newly refined goals for the years to come. Working alongside Sam Ayoma and the team, we carefully strategized asset creation for the campaign through the selection of new models, art directors, photographers and stylists. The unique, and powerful combination of creators allowed us to diversify the vision of the brand for a remarkable outcome.
Work Experience
Oversee studio operations while managing design strategy and development for up to five clients simultaneously. Create business identities, including style guides, logos, typography, signage, and print and digital assets. Conduct market research to bring brands to life through cohesive design, advertising, and website creation.
• Created 1,000+ digital assets and 500+ social media ads, posts, and visuals to grow brand presence and engagement, enabling 25+ clients to scale their businesses
• Rebranded Myriad Systems’ website, social media, graphics, and communications, increasing customer acquisition by 25%, retention by 65%, and revenue by $850K
• Revamped website copy and graphics to improve speed, mobile responsiveness, and boost SEO by 30%
• Helped a new company stand out among 1,000+ competitors in their market; established brand identity from concept to launch, generating $65K in revenue within six months
• Developed lawn signage designs for a roofing company, increasing customer acquisition by 65%
• Executed an SEO project, surging conversion rates by 35% and enabling the client to hire 25+ employees and expand operations in a new city within five months
Provided art direction on 200+ designs for social media marketing campaigns, print and digital ads, and product launches. Led brand consulting sessions to establish brand identity, positioning, and loyalty.
• Strategized a social media awareness campaign, creating and implementing designs and content to increase engagement by 25% and followers by over 1,000% within one year
• Designed and executed a social media content strategy, growing an apparel brand’s sales by 30%
• Developed a digital advertising campaign, generating a 20% click rate and 6% conversion rate at launch
Oversaw end-to-end graphic design projects while ensuring cohesive marketing communications across the firm’s social media channels. Photographed 10+ website projects per week to enhance project documentation and portfolio presentations.
• Collaborated with project managers and marketing teams to design proposal and presentation materials, inflating the firm’s project win rate by 30%
• Analyzed social media analytics to develop data-driven strategies, boosting brand recognition by 33% and engagement by 45% across all social media channels