About
I am a designer from sunny Malta.
I specialise in brand building; working at the intersection of strategy, design, and technology. Although often simple in form, the output is multi-layered and built upon an in-depth understanding of the project’s prerequisites to deliver ideas that not only resonate, but endure.
When I'm not at my desk you'll find me playing football, at the coffee place I branded or on long nature walks.
Work Experience
LAB Design is a my personal full-service design practice where I'm working in the fields of strategy, brand identity, visual communication, packaging, web design, digital experiences, environmental and spatial design.
I take on projects with clients of all sizes from a diverse range of industries, and collaborate with thinkers and creators, from all over the world, to create design solutions that speak, rather than shout.
Interaction design for many projects across various markets including work for RE/MAX, Caseware and Burmarrad Group, and brand work and asset creation for both internal and client campaigns.
The client portfolio of Crown Advertising holds over 130 brands, including household names like Heinz. Mostly working on print campaigns, from concept development to final delivery: work that featured on leading local newspapers and magazines like The Sunday Times of Malta, Taste&Flair, Pink, and Places.
Creative direction and execution of the brand across all channels, i.e. the record–breaking timesofmalta.com banner ad.
End-to-end brand regeneration process; proposing and executing brand strategy, visual identity and brand touch-points. *Work still ongoing to this day on freelance basis.*
Setup and administration of employee intranet built on Wordpress. Engaging with engineering, et al, in more personal, tender, and creative forms.
Education
Select Coursework: Animation, Audiovisual Media, Brand Identity, Cultural Theory & Semiotics, Design Thinking, Experience Design, Packaging Design, Photography, Programming & AI Concepts
Select Coursework: Colour Theory, Design Principles, Gestalt Psychology, Interface Design, Traditional Printing, Visual Literacy
Exhibitions
Exhibited Potted Goods; the practice component of my bachelor degree dissertation.