Design in Brazil, He/him


Hi, I'm Luk, a graphic designer based in São Paulo, Brazil. I usually work with brands, but I'm also very curious about typography, editorial design, music, and other roles.

Work Experience

2016 — Now

I've been working with design, visual identity and design for brands since 2016, as a freelancer I have already developed and participated in projects of various types and complexities.

2022 — 2023

At Ana Couto, as a designer, I am responsible for the development and occasionally leadership of design in projects for the market. I participate in works with various complexities, acting as an essential part of the stages that involve the method of think, do, and speak. I also work on certain aspects of the process, providing support to the strategy, conducting research, extracting market insights, and assisting in conceptualization and exploration of creative paths.

2020 — 2022

At Pharus, I joined the design team and participated in numerous national and international projects. I led some moderately complex projects, engaging directly with clients. I played a fundamental role in facilitating client understanding of design arguments and helped amplify the visual power of the brands we created. Here, I worked with clients such as Barbatuques, Bauducco, Itaú, Lacta, Libbs, Luz Energia, Quinto Andar, Natura, Unilever, among others.

2018 — 2020

I was one of the brand guardians, where we created and managed all initiatives under the Santander brand umbrella. As a specialist, I actively participated in numerous projects that aimed to maximize the many potentials of the Santander brands, particularly in terms of tangible products, visual and verbal identity development. In my team, I handled projects focused on physical products, managing assets and deliverables that involved coordination between our suppliers, business areas, and their respective product owners.

Here, I helped expand business opportunities, giving life, identity, and purpose to the brands. This is where we created the best, most human brands.

2018 — 2018

At +Packing, I had the opportunity to join a team with extensive expertise in Products, particularly packaging. It was a learning experience focused almost entirely on the point of sale and retail. I actively participated in projects of various natures, encompassing realms related to brand strategy, name creation, visual identity development, and other design disciplines. I had the chance to explore and lead several internal initiatives, all from a strategic perspective aimed at creative processes and their aspects.

2017 — 2018

I was the design focal point during my time with this team. As the responsible person for creation, I directly supported the communication and marketing department. My deliverables encompassed internal marketing materials, photography, art direction, post-production, advertising, and institutional materials for fairs and events, including booth setup supervision, promotional item creation, and strategic brand direction.

2016 — 2017

At Mofo, I was able to learn advertising concepts and how to work with offline and online ads. Here, I developed numerous brand projects and local initiatives.

Side Projects


Here has always been our space, our blank canvas. The place where we could explore the most. Our goal has always been to create and be part of something, a group, a collective, where we can join forces and share the results (and so it was). Vora, in Catalan, means "edge," which speaks volumes about what we were: margin, contour, sketch. The essence of working on the premise of the margin (or marginal) is that we could redefine what it means to be on it and how it can return to us and to the outside. Vora's greatest challenge was working with abstract meanings and bringing new solutions to something that, for us, was somewhat ordinary. In the project, I integrated the entire creative process of naming, platform and brand structuring, visual identity, and graphic materials. Based on the meaning of "edge," we structured the lower corners as graphic elements to explore the brand's ascent. It starts at the edge and ends at the top. This was not just a graphic play, but rather the mantra that guided the choices. It was not simply about creating graphic pieces, but about doing design, and that speaks more about people and relationships than about the graphic pieces themselves.



My project was selected for the Belgian Fig.Liège Biennial through Blank Poster.


I was featured in Brazilians Who Design, a platform that values talented Brazilian designers around the world with the goal of promoting more diversity in this market.


My project was selected for the Posterist in the World, Poster Bienal by ASGRAP.


2016 — 2019

I graduated in Graphic Design from the Centro Universitário Belas Artes de São Paulo, with an overall GPA of 8.5. I also achieved a 3rd place overall ranking in the entrance examination, with a total score of 94 out of 100 points.

2014 — 2015

I partially completed a Bachelor's degree program at the Federal University of Ouro Preto.


Typography distorting: A processing experiments. from Andre Burnier

In this course, I was able to learn some advanced principles of p5.js and Processing.

UX & Design Thinking: User experience in business from Leandro Rezende

This is the course where I was able to learn the best practices of UX to build accessible and flexible interfaces.

Motion Design from EBAC

Course where I learned principles of motion design, from basic to advanced, and its applications.

Kinectic typography from Holke79
Front-end (HTML, CSS and JS) for designers from Aprender Design

Course where I learned the basics of front-end programming to design some interfaces.

Diagramundo: diagramming and experimental collage course from SESC

A diagramming workshop offered by Alexandre Soma on SESC.

Como contar uma história… Em quadrinhos (storyteller course) from Fabio Moon

A storytelling course with Eisner Award Winner Fabio Moon.