
Lucas Lazaro
UX Researcher at WhatsAp in São Paulo, He/him
Work Experience
Conduct initial empathy research via contextual inquiry, customer surveys and other immersion methodologies. Afterwards act as the Facilitator on Design Sprints to define and ideate solutions, thus building high fidelity prototypes and leading usability tests.
Definition of important Key Performance Indicators to drive product development for both clients and internal growth, by creating ETL process, managing data warehouse and automatic dashboard creation.
Development of a mobile analytics product that offered custom push notifications based on location and profile.
Participated in the whole process of creating three M-Commerce applications for the biggest retail company in Brazil - Grupo Pão de Açucar.
Studied the potential and constraints of Ultra-High Definition Video Streaming (8K) and its application on telemedicine, astronomy, education and entertainment.
Developed responsive web components to be implemented within hybrid iOS and Android Applications, for the 2012 Democratic National Convention App in Charlotte, North Carolina.