FTX NFT Gaming platform concepts:

User interface for browsing and purchasing gaming

NFTs In-game NFT integration and display

Player profile and NFT collection showcase

NFT trading and marketplace within the gaming ecosystem

Yuga Labs marketplace concepts:

Homepage featuring trending collections and notable

NFTs Search and filter functionality for NFT discovery

Individual NFT listing pages with detailed information

User profiles for collectors and creators

Key design considerations:

Web3 wallet integration

Blockchain transaction flows

Mobile responsiveness

Brand cohesion with FTX and Yuga Labs visual identities

Deliverables: Wireframes for key user flows High-fidelity mockups of main interfaces Interactive prototypes for user testing Design system compo

• Senior designer enhancing a primitive version of Kraken Wallet by designing the user interface and experience. The wallet functionality had already been engineered by Kraken, my role was to improve the UX and UI making it compelling for users.

• Developed and maintained design wireframes, mockups, building interactive prototypes to engage with investors to get feedback.

• Collaborated with our user researchers to recruit and test the designs we had created to ensure the experience was intuitive and resonated with the users goals when adopting a new wallet product.

• Presented design concepts and deliverables to stakeholders, effectively communicating design vision and rationale based on research findings and metrics quantified by our research team.

• Focused on creating intuitive, scalable, and engaging designs for various digital products for word class companies.

• As an agency designer I was a part of a nimble squad engaging with our clients, understanding their vision and business goals. My role was to champion the user needs and align with the business goals to create a product they could get to market, fast.

• Unlike most agencies, Metalab is product focused, and most of the design that I crafted was product design. Unfortunately we did not get a chance to monitor the results post launch, but we always checked in with our clients and the results of the design had a great impact on the business in terms of user acquisition and retention.

• I also participated in user testing sessions and interpreted feedback to make data-driven design improvements because though we were an agency, we had a dedicated research team.

• We weren't just design focused however, I worked collaboratively with developers and product managers to ensure designs are implementable within technological constraints.

What if you could bring more user control and freedom to explore content on Instagram? Could that better inform the algorithm, producing relevant, more personalised content leading to useful and better engagement?

User testing with interactive prototypes made in Framer X are a surefire way to build the right product, the right way.