Open to new projects or collaborations. hausofel.com now offers unlimited designs for a fixed monthly fee.
We also consider equity deals! Give us a shout.
I believe in an innovation-led approach. Keeping a user-centric mentality, I tackle challenges by always trying to push the boundaries of design.
Graduated from UCL with a MSc in Human-Computer Interaction, I am now a UX Director @Jellyfish. I have both agency and startup experience and I love focusing on innovative and disrupting products.
Work Experience
Haus of EL is a consultancy startup of two based in London. Specialising in Product Design and Brand Marketing.
Haus of EL was formed to help entrepreneurs and new businesses succeed during their early stages. We help set the vision for products and design solutions which can be shipped to market fast.
• Main Clients: BT
• Main Industries: Media, Advertising, Telecom
• Roles & Responsibilities: I lead UX/UI deliveries for well-known clients across different industries. I'm currently focusing on the creation of new Ventures inside big organisations.
• Main Clients: BP, Shell, Sainsbury’s, Infosys, BT.
• Main Industries: Media, Entertainment, Retail, Oil & Gas, Fin-tech, Education, Gaming, and Telco (Both B2B & B2C).
• Roles & Responsibilities: I lead design workshops with both clients and users in order to gather business requirements and uncover user needs. I usually work in an Agile framework where I am responsible for the delivery of UX items and leading more junior UX designers.
• Main Client: Verizon (verizon.com/home/fiostv/).
• Platform: Smart TV, Mobile & Tablet (iOS/Android), and Desktop.
• Role & Responsabilities: I worked on the Verizon Fios TV products. Specifically, I focused on defining the Kids’ section experience. I took ownership of an entire sub-section of Fios TV named Playground which obtained a 90% positive feedback from user research conducted by the Verizon team.
• Product: Fleksy Keyboard - (fleksy.com).
• Platform: Mobile (Digital Keyboard).
• Role & Responsabilities: My main task was to improve the UI and UX design of the Fleksy app through the creation of personas, user flows, scenarios, and visual elements for the marketing team. I performed several explorations of the product’s interface implementing user feedback gathered from research. Fleksy is now a successful mobile product with +700k monthly active users, available on both iOS and Android.
Projects
- Design: UX, UI, Product Design (Sketch, XD, Figma, Balsamiq, Adobe suite).
- User Research: Quantitative, Qualitative, Market research (Typeform, Airtable, Loockback, Userzoom).
- Prototyping (InVision, Principle, Flinto, Zeplin).
- Front End: HTML, CSS, React.js (Visual Studio Code).
- Workshops: Requirements gathering, Feedback implementation, UX explorations, Design direction, Co-creation exercises, Persona
mapping, Scenarios, Journey maps, Heuristic evaluation, Empathy maps, Storyboards (Miro, Mural, Notion).
Education
Awards
• Project: VisuaLife
• Award: Semifinalist CHI 2018, Design Competition - Canada.
• What: Every day thousands of Londoners are being exposed to dangerous levels of air pollution, with an estimated 9,500 of Londoners dying prematurely as a result. However, the urgency of this issue is often neglected due to the invisibility of pollutants among us. In order to support environmental organisations such as Greenpeace Camden, a push towards the increase of public awareness is essential when tackling air pollution. VisuaLife, is an engaging campaign which aims to visualise air pollution in the form of t-shirts displayed in an exhibition. Volunteers from the Camden community were asked to wear the t-shirt for one day during their daily activities. Each of the tshirts includes a GPS reading and an air pollution monitor to ensure an accurate reading of the participants' exposure to air pollution.
In collaboration with the MIT Media Lab, once the t-shirts were collected we sprayed them with ink extracted from vehicle emissions. The amount of ink is calculated based on the index taken from the air pollution monitor. Once sprayed all t-shirts were attached with a tag, showing the participants daily route, highlighting the polluted areas.
The T-shirts were then displayed together in an exhibition. The exhibition acted as a platform for discussion among all residents and empowered Greenpeace Camden to call for environment-friendly changes among politicians and industry leaders.
• Project: Zelixa
• Link: devpost.com/software/zelixa.
• What: Zelixa is an Hololens app that helps people with dyslexia to read. The app scans text through the Microsoft Computer Vision API and puts focus points in the form of dots under the text itself.
Writing
We often hear that if you want to be innovative and stand out from the crowd, you have to think outside of the box, challenge the status quo, and think without limitations. This way of approaching a problem has become a status quo in itself.
How can we disrupt the creative thinking exercise?