Drove user experiences and product narratives across the smart glasses device family.

2017 - 2019 Facebook Design System
2019 - 2021 Drove several strategic projects that influenced the whole Facebook app ecosystem, e.g. Facebook app messaging, COVID-19 products, Messenger Rooms, and Family of Apps Interoperability.

Design Lead for the Messenger Rooms experience on the Facebook app. Worked directly with Head of Design and CEO directly to ensure product quality and velocity. Launched the product within 2 months. The product was used by hundreds of thousands of people during Covid-19 early lockdowns.

Product designer on the initial pitch to Product Group Lead on creative formats, e.g. Q&A, Votes, and etc.

Design Lead on bringing a messaging system back to Facebook. Created a unified messaging design system and onboarded cross-org designers from Messenger, Facebook Marketplace, Facebook Groups to the project. Impact includes a 0.5% growth on monthly messaging senders.

Designer on the end-to-end experience of your 2018 Year in Review.

Led a team of creatives and engineers to bootstrap a 0->1 product strategy. We won the Ship It award together at the East Coast Prototype Forum and presented to company executives in Jan 2022.

Since the Russian invasion began on February 24th, our Ukrainian friends and colleagues have shared with us an overwhelming feeling of hopelessness. Many are sheltering-in-place and countless others have become refugees overnight. Baba Brave is a symbol of hope, strength and unity.

Our goal was to raise $250,000 through the sale of our NFT collection and donate 100% of the proceeds to the Unchain Fund to provide humanitarian aid to Ukrainians.

No roadmap, no exclusive club, just a way to help.