About
Entrusted with stories to tell. Had no say in the matter.
Projects
SOMEBYMi was launching a new product in the Saudi market, a stick- shaped whitening corrector. The brief was to introduce the product to consumers who do not know anything about it, so we had to make it interesting with a very specific, unforgettable, message.
The demand for skincare products comes to a significant decrease during the last week of Ramadan. The goal of this reel was to revitalize orders for Retinol Intensive Serum by shifting the story focus from Eid to the idea of Extended Care. Thinking of the character of a loving older sister who spends these days taking care of everyone else other than herself. Doesn't she deserve some care too?
What do Saudis watch during Ramadan? Assigned by Samawah Media, this report is an extensive and concise research on the television habits of Saudis and the transformation they have undergone in the last decade.
The client has already built a successful business importing Chinese products for the past seven years. However, they are dealing with thin margins, increasing competition and price- centered audience. They felt the need to develop a vertical brand in parallel with their current company, selling electric heaters and other personal care products; a market still untapped by their competitors.
Side Projects
A personal exploration of storytelling through the lenses of curiosity for brands.