Liam Leighton
Associate Product Designer in Sydney, NSW
Work Experience
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Lead AI initiatives, experimentation to drive company-wide adoption and implementation of generative
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Over two-week sprint, we designed, shipped a hi-fidelity prototype for unmoderated testing. Which resulted in 25+ sessions, amalgamating in 300+ responses, 1.5+ hours of behavioural data and 15+ key business insights for MVP definition.
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Primary research across 5 metro locations, to gauge sentiment towards an e-commerce offering and requirements gathering for a Non-for-Profit innovation initiative.
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Designed and launched an AI-driven resource hub which provided personalised guidance and way finding to early-stage founders. Utilising low-code technology.
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Executed focused marketing strategies, resulting in a influx of 1.2k follows unique customers with a conversation rate of 18.7%
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Rapid desktop research in desirable functionality to inform and drive prioritisation efforts for a health insurer.
Led the end-to-end UX/UI design process for an innovative brand in the homeware market.
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Designed and implemented a robust design system utilised across multiple client projects, enhancing team productivity.
Designed end-to-end digital experiences from wireframes to high-fidelity designs.