Be kind, work hard, spread joy.
About
I lead teams in making complex technology feel simple. Currently designing AI interfaces at Theoriq in Toronto.
Started in Italy's Amalfi Coast, moved through Europe, now shaping tech in North America.
My engineering background helps me bridge technical needs with human experience.
Led design for accessibility tools (CurbCutOS), NFT marketplace (Atlas, backed by Eric Schmidt), B2B design system (Zalando), and iOS apps (Apple Academy).
Helped startups reach $100M+ in value.
Outside work: psychology, meditation, and coffee craft.
Contact
Work Experience
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Leading design for AI agents, focusing on intuitive human-AI interactions
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Building design systems and frameworks that simplify complex AI operations
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Coding and collaborating directly with engineers to shape next-gen AI interfaces
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Leading design for early-stage startups through NBS studio.
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Helping founders turn ideas into scalable products.
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Working as an embedded design partner across multiple ventures.
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Led product design for automated accessibility testing platform.
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Established design system and core user flows for complex compliance tools
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Built tools that make the web more accessible for everyone.
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Extended work into DeFi platforms
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Making complex financial tools accessible
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Designed NFT marketplace backed by Eric Schmidt (Google, Steel Perlot)
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Shaped user experience for emerging financial tools in the crypto space
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Led small design team and established component library for rapid iteration
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Built first B2B design system improving development efficiency by 40%
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Created documentation and component strategy for cross-team adoption
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Led open design sessions supporting multiple business verticals
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Built cross-platform design system reducing development time significantly
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Led design direction across product, marketing, and engineering teams
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Created design maturity system for faster engineering implementation
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Led brand and product design for art collection platform
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Built MVP and design system that helped secure £300K funding
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Increased project efficiency by 200% through improved design processes
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Designed and shipped iOS/watchOS apps under Apple Mentors' guidance
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Created end-to-end experiences in challenge-based learning environment
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Collaborated directly with Apple HQ through presentations and reviews
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Selected for prestigious Apple-Federico II University partnership
Side Projects
How you work > What you worked on.
Inspired by Lily's original work, I refactored and made a template in Craft (available to the community).
Creative Direction / Model: Raffaele Vitale
Photography: giannidegennaro.it
Projects
Collaborated with Kunal Gupta, CEO, directly in a hybrid role pivoting across product, design, and development roles, delivering AI-centric no-code solutions for publishwithspark.com and getjetson.ai. fun to work in person.
Tela offers a prompt crafting experience, a testing suite for creating brand-specific test cases to evaluate prompts, a system for setting up evaluators to assess output.
Supported Agileana on the redesign and redevelopment of the US Courts official organisation toolbox.
Helped ex-Voyager founders to release the design of their new app, Ethos
Created a collection of updated collections for aspiring UX / UI designers for the Italian community, constantly updated, with a simple self-evolving community.
Awards
Writing
Education
Certifications
Credential ID: 31778649
Credential ID: 56668
- Mobile User Experience (UX) Design
- The Practical Guide to Usability
- UX Management: Strategy and Classes (Top 10%)
- User Research: Best Practices (Top 10%)