Raf
⚫️

Raf

Product Design Lead who codes in Lisbon and Toronto, he / him

Design is not what we make. Design is what we make possible.

3 months ago

About

Product Design Lead with a foundation in software engineering.

Proven success crafting delightful, strategic solutions across diverse industries, including AI, crypto, and e-commerce.

Expertise in branding, product design, prototyping, design systems, and front-end development.

Eager to lead design strategy and drive impactful results in collaborative teams. Exploring the next chapter.

Contact

Twitter
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Work Experience

2023 — Now
Remote

Involved in substantial projects to design and scale their design system with accessibility in mind.

In 2024, I'm developing with the leadership team an in-house accessibility report platform and assisting clients.

2023 — 2024
Remote

Tela offers a prompt crafting experience, a testing suite for creating brand-specific test cases to evaluate prompts, a system for setting up evaluators to assess output.

2023 — 2023
Lisbon

Pivoted across product, design, and development roles, delivering AI-centric no-code solutions for publishwithspark.com and getjetson.ai. fun to work in person.

2023 — 2023
Lisbon

I co-founded align /, before joining by ai.pt, leading design and product development for AI solutions that center on people. clients include: US.gov, Metafy, Lyfe, Web3Ops

2022 — 2023

0 → 1 full product design, prototypes, design system,
presentations, product scoping, handoff, team lead
for an NFT platform in stealth.

2021 — 2022

Envisioning, developing, and optimizing the design system to enhance product quality, speed, and satisfaction.

Contributed to creating and implementing various product apps and features while maintaining efficient workflows, and documented Design System StarterKit templates

2021 — 2021

Contributed strong visual design skills, creating design systems with first app prototype (internal).

Provided design direction to product, marketing, management, and engineering teams while leading TravelNest’s Cross-Platform Design Systems through a cyclical team model.

2020 — 2021

Led and managed the board team to design
Artscapy s brand message, identity, language, and
campaigns, improving brand positioning across
relevant channels. MVP fully implemented in 3
months, raised £300K.

Side Projects

2022

How you work > What you worked on.

Inspired by Lily's original work, I refactored and made a template in Craft (available to the community).

2022
HIT THE NEW YEAR RUNNING at Nike

Creative Direction / Model: Raffaele Vitale
Photography: giannidegennaro.it

2021

Projects

2023
US Courts | Design System Toolbox at US Courts, Agileana

Supported Agileana on the redesign and redevelopment of the US Courts official organisation toolbox.

2023
Ethos Design Pass at Ethos

Helped ex-Voyager founders to release the design of their new app, Ethos

2023
web 3 development agency | branding and website at web3ops
2022

Created a collection of updated collections for aspiring UX / UI designers for the Italian community, constantly updated, with a simple self-evolving community.

Education

2019 — 2020
2019 — 2020
San Giovanni, Naples
2017 — 2019
Naples

Graduated cum laude

2015 — 2017
Software Engineer (withdrew) at University of Salerno
Salerno

Certifications

2021
Design System for Designers from Accredible

Credential ID: 31778649

2019
UX Certifications from The Interaction Design Foundation

Credential ID: 56668

  • Mobile User Experience (UX) Design
  • The Practical Guide to Usability
  • UX Management: Strategy and Classes (Top 10%)
  • User Research: Best Practices (Top 10%)