Top two highlights:
Leading initiatives to see checkout conversion increase 12%, while increasing order efficiency by 50%, and increasing restaurant employee tips by 20%
Leading the mobile app strategy and design project to see ≈25% adoption and an increase of ≈20% GMV for restaurants using it within the first 4wks of launching it
Switched the company from using an agency to an in-house design team
Started and built a design system for our web, dashboard, and tablet experiences
Partnered with the CTO to lead the company from a Sales-led to a Product-led model
Participated or led successfully shipping over 75 features and updates in the last year
Worked with the CTO to strategize and envision the product roadmap and initiatives
Coordinated the engineers and design in planning projects to align with initiative goals
Created plans and documentation for the design orgs growth, principles, and process.
Led design recruiting and as a result of a high success and conversion rate assisted in developing internal recruiting
Directed, led, and implemented design of product, brand, and marketing initiatives
Led and supported a full rebrand of Owner (coming soon)

Envisioned the MVP with the CEO through product strategy, design vision, and deep user and competitor research
Designed the MVP web app, React native desktop app, and Android/iOS native apps
Built the MVP design system
Helped refine the app experience with engineers to prepare for the alpha launch

Top two highlights:
Handling the complexity that the onboarding and inbox brought on once you add multiple chat networks into one app
In a dev-led organization, being able to build a seamless experience between desktop and mobile that still felt native to both with a high user experience score
Led or helped develop the initial systems and structure of the design team — design, engineering, and other cross-functional collaboration, many internal design and product processes
User testing, research, strategy, UX, and UI in iterating on existing and new features to constantly provide more value to our users while achieving company goals

Worked with the product design team to carry out the style and vision laid out by the Lead Product Designer
Under the guidance and mentorship of the Director of Product, learned how to transition my brain from brand strategy to product strategy, and how it enhances business strategy
Designed, strategized, shipped, and tested many product features

Hired and built a new design team from scratch after a culture cleanse
Built, maintained, and implemented a design system to support the products
Wrote systems and set up initiatives for improving the culture and communication between the design team and the rest of the organization
Led the design vision, design strategy for dozens of new initiatives, products, and features
Worked with the Head of Product to plan the roadmap and pitch to the C-suite

Led small product squad focusing on designing and strategizing MVP products team on projects for Merck, Treecard, and several other miscellaneous startups
Implemented internal and external project management systems in Notion

While at Farm Design, I had picked up some freelance clients doing branding and web design for miscellaneous local restaurants and CPG brands.

Grew my freelance to an agency
Within 8mo of launching, we grew to ten designers doing brand and web design for small to mid-sized LA-native brands and businesses
Creative Direction on all projects
Handled all project and business operations
Led design on most web focused projects

Helped interface with clients in brand strategy meetings
Assisted various lead designers for with brand design and strategy, web, and packaging projects for clients including: Califia, Better Booch, Kimpton Hotels, and more